服装厂找订单：制造业外贸该选B2B平台还是独立站？
很多制造业企业都在纠结：做外贸到底该选择B2B平台还是建立自己的独立站？ As a manufacturing business owner, you may be struggling with this dilemma: Should you use B2B platforms or build your own independent website for foreign trade?
一位做家居装饰用品的朋友告诉我，他一直在阿里巴巴运营三个店铺，还开通了金品诚企服务。A friend in home decor products shared that he's been running three stores on Alibaba with Gold Supplier membership. 但他总觉得依赖别人的平台不够踏实，想尝试用独立站+Google广告的模式。But he feels insecure relying solely on third-party platforms and wants to try independent website + Google Ads.
我告诉他："你的产品很适合阿里巴巴平台，但同时拥有独立官网和营销网站也是必须的。"I told him: "Your products are perfect for Alibaba, but having an independent official website and marketing site is equally essential." 这样的布局很完善，品牌意识也很到位。This approach creates a complete ecosystem with strong brand awareness.
平台与独立站的核心区别：Key differences between platforms and independent websites:
1. Google广告效果：独立站通过Google广告获得的询盘量是B2B平台的20倍Google Ads performance: Independent websites generate 20x more inquiries than B2B platforms through Google Ads
2. 资产属性：独立站是你的数字资产，可以自由改造升级Asset ownership: Your website is your digital asset that you can modify and upgrade freely
3. 社交媒体引流：国外社交平台(Facebook, LinkedIn)能为独立站带来近半数的询盘Social media traffic: Overseas social platforms (Facebook, LinkedIn) can drive nearly half of all inquiries to your website
4. 品牌传承：独立站是可持续经营的品牌资产Brand legacy: An independent website is sustainable brand equity
5. 平台优势：有平台背书更易获得信任，维护更简单Platform advantages: Easier to gain trust with platform endorsement and simpler maintenance
6. 适用场景：定制产品、大型设备等更适合独立站Best use cases: Custom products and large equipment are better suited for independent websites
最重要的建议：无论选择哪种方式，持续运营才是成功的关键！Most important advice: Regardless of your choice, consistent operation is the key to success!
