可信的SEO推广快速排名与谷歌海外推广指南 | 外贸基础知识与客户开发策略
一、外贸基础知识 | Foreign Trade Fundamentals
1. 外贸渠道分类 | Logistics Channels:
快递 (Express), 空运 (Air Freight), 空派 (Air Parcel), 海运 (Sea Freight), 海派 (Sea Parcel), 海运拼箱 (LCL), 海运整柜 (FCL)
2. 常见贸易条款 | Common Trade Terms:
FOB: 离岸价 (Free On Board - pays local fees)
EXW: 出厂价 (Ex Works - no transportation fees)
3. 运费计算公式 | Freight Calculation:
快递材积重: 长×宽×高÷5000 | Express volumetric weight: L×W×H÷5000
空派/海派材积重: 长×宽×高÷6000 | Air/Sea parcel volumetric weight: L×W×H÷6000
*取实重与材积重最大值 | Use the greater of actual weight or volumetric weight
4. 国际货运术语 | Key Logistics Terms:
| 文件费 DOC | 电放费 Telex Release |
| 海运费 Seafreight | 空运费 Airfreight |
| 报关费 Customs Clearance | 产地证 COO |
二、主动开发客户策略 | Proactive Customer Acquisition
1. 展会营销 | Trade Shows:
广交会等国际展会是与精准客户建立联系的黄金机会。建议重点准备4月和10月的展会季，通过现场交流获取客户需求，后续跟进收集的名片信息。
Trade shows like Canton Fair provide face-to-face opportunities with qualified buyers. Focus on April/October exhibition seasons and follow up with collected business cards.
2. 黄页开发 | Business Directories:
国际黄页相当于全球企业通讯录，包含公司网站、联系方式等关键信息。可通过Skype/WhatsApp直接联系，或结合Google搜索挖掘决策人邮箱。
International directories serve as global business contacts. Use them with Skype/WhatsApp outreach or combine with Google search for decision-maker emails.
3. 海关数据 | Customs Data:
中国海关官网免费提供进出口统计数据，可通过"公司名称+联系人"组合搜索，或使用决策人挖掘工具获取深度信息，配合开发信持续跟进。
Free customs statistics on China Customs website allow "company name + contact" searches. Use decision-maker tools for deeper insights and follow-up emails.
三、SEO与谷歌推广建议 | SEO & Google Ads Tips
对于外贸企业，建议采用多语言SEO策略，重点优化产品关键词的英文及目标市场语言版本。谷歌广告应针对不同地区设置差异化广告组，配合再营销提高转化率。
For international trade, implement multilingual SEO with localized keywords. Structure Google Ads by regions with remarketing for better conversion.
