高港SEO推广方案:从SSL认证到谷歌竞价开户全指南
为什么外贸网站需要SSL安全认证?
Why Do Foreign Trade Websites Need SSL Certification?
当您首次访问自己的网站时,可能会注意到域名以"http://"开头,浏览器会显示"网站信息不安全"的警告。SSL安全证书和HTTPS协议现已成为谷歌SEO排名的重要因素。
When you first visit your website, you may notice the domain starts with "http://" and the browser displays a "Not Secure" warning. SSL certificates and HTTPS protocol have become crucial factors in Google SEO rankings.
SSL安全证书详解
Understanding SSL Certificates
SSL(安全套接层证书)是一项确保互联网连接安全的标准技术,它能保护系统间传输的敏感数据。自2018年7月起,Google Chrome会标记所有没有SSL证书的网站为"不安全"。
SSL (Secure Sockets Layer) is a standard security technology that ensures secure internet connections. Since July 2018, Google Chrome marks all websites without SSL certificates as "Not Secure".
HTTP与HTTPS协议对比
HTTP vs HTTPS Protocol
HTTP协议虽然快速灵活,但存在安全隐患。HTTPS在HTTP基础上增加了SSL协议,提供了传输加密和身份认证功能,是外贸网站的必备安全配置。
While HTTP protocol is fast and flexible, it has security vulnerabilities. HTTPS adds SSL protocol to HTTP, providing encryption and authentication, making it essential for foreign trade websites.
如何添加SSL证书和HTTPS协议(以SiteGround为例)
How to Add SSL Certificate and HTTPS Protocol (Using SiteGround as Example)
- 登录SiteGround后台 → 点击"Websites" → 选择您的域名
- 点击"Site Tools" → 左侧找到"SSL Manager"和"HTTPS Enforce"
- 在SSL Manager中选择"Let's Encrypt"证书 → 点击"Get"
- SSL安装成功后,启用"HTTPS Enforce"功能
谷歌推广竞价开户指南
Google Ads Account Setup Guide
高港SEO推广方案包含完整的谷歌竞价开户服务:
The Gaogang SEO promotion package includes complete Google Ads account setup services:
- 专业账户经理一对一指导
- 1-on-1 guidance from professional account managers
- 广告系列优化建议
- Advertising campaign optimization suggestions
- 实时数据监控系统
- Real-time data monitoring system
SEO优化建议
SEO Optimization Tips
完成SSL/HTTPS设置后,建议:
After completing SSL/HTTPS setup, we recommend:
1. 在Google Search Console中提交新的HTTPS网站地图
1. Submit new HTTPS sitemap to Google Search Console
2. 设置301重定向,将HTTP流量导向HTTPS版本
2. Set up 301 redirects to direct HTTP traffic to HTTPS version
3. 更新所有内部链接为HTTPS格式
3. Update all internal links to HTTPS format
