超牛的干电商创业从零开始：谷歌竞价推广开户费用与B2B外贸企业避坑指南
前言：外贸推广预算的基本认知
在撰写此次避坑指南之前，先给各位外贸朋友们提个醒。 如果你们的推广预算一年低于五万，甚至十万，并且希望在第一年获得 50 封或更多高询盘，那么建议你们千万不要选择服务商单独进行谷歌优化（即谷歌 SEO）。
Before writing this guide, let me remind all foreign trade friends. If your annual promotion budget is less than 50,000 or even 100,000 RMB, and you hope to get 50 or more high-quality inquiries in the first year, then we strongly recommend that you do not choose to use Google SEO services alone.
第一坑：服务内容模糊不清
例如，搜索引擎技术优化服务，如果服务内容中提到导航页面 SEO 基础优化（即只做一个页面的优化），包括 TKD 标签、H 标签、结构化数据、图片 ALT 属性、404 页面等技术优化。而一个网站的重点页面除了导航页之外，至少还有十个以上，那么这项服务内容实际上只完成了 20%。
Pitfall 1: Vague service content
For example, if the SEO service only includes basic optimization of the navigation page (TKD tags, H tags, structured data, image ALT attributes, 404 pages, etc.), while a website usually has more than 10 key pages besides the navigation page, then this service actually only completes 20% of the work.
第二坑：包含过多无关服务
在选择谷歌优化服务商时，我们需要仔细研究他们的报价方案内容。无论他们说得多么专业，最终都要以我们和他们签订的服务内容为准。他们所说的一些专业服务，不一定会包含在给我们的服务方案中。
Pitfall 2: Including too many irrelevant services
When choosing a Google optimization service provider, we need to carefully study their quotation plan. No matter how professional they sound, the final service content should be based on the contract. Some professional services they mention may not be included in the final service plan.
第三坑：盲目追求关键词排名保证
没有任何一家服务商会保证特定关键词的排名位置。但有一种情况除外，即贵司的某个产品关键词排名已经在第一页，且暂时没有强大的竞争对手。或许部分服务商会保证持续排名第一页，但这与谷歌的排名逻辑是相悖的。
Pitfall 3: Blindly pursuing keyword ranking guarantees
No service provider can guarantee specific keyword rankings. The only exception is when your product keyword is already on the first page without strong competitors. Some providers may guarantee first-page rankings, but this goes against Google's ranking logic.
下节预告：预算有限时的推广渠道选择
在有限的预算下，如何选择适合自己的线上推广渠道？
Next Section Preview: Choosing promotion channels with limited budget
How to choose the right online promotion channels with limited budget?
