Google推广与Facebook竞争：科技巨头如何应对TikTok崛起
在美国四大科技巨头CEO出席国会反垄断听证会期间，Google推广策略与Facebook的竞争手段成为焦点。特别值得注意的是，Facebook创始人扎克伯格对中国企业TikTok的指控，以及其公司自身的商业行为引发了广泛讨论。
During the congressional antitrust hearing featuring CEOs of four major US tech companies, Google promotion strategies and Facebook's competitive tactics became focal points. Particularly noteworthy were Facebook founder Zuckerberg's accusations against Chinese company TikTok and his own company's business practices.
听证会上，扎克伯格是唯一声称中国"窃取技术"的CEO，同时大力抨击TikTok。这与Google推广的皮查伊和亚马逊的贝索斯形成鲜明对比，他们都表示没有证据支持这种说法。
At the hearing, Zuckerberg was the only CEO to claim China "steals technology" while heavily criticizing TikTok. This stood in stark contrast to Google promotion's Pichai and Amazon's Bezos, who both stated there was no evidence to support such claims.
Facebook近期采取了一系列针对TikTok的措施，包括：
- 推出与TikTok高度相似的Reels应用
- 投放暗示TikTok监视用户的广告
- 游说美国政府封禁TikTok
Facebook recently took a series of measures against TikTok, including:
- Launching the Reels app highly similar to TikTok
- Running ads implying TikTok spies on users
- Lobbying the US government to ban TikTok
TikTok CEO凯文·梅耶尔公开指责Facebook："他们把爱国主义作为幌子，试图以不公平的方式将TikTok赶出市场。"这与Google推广采取的更开放竞争策略形成对比。
TikTok CEO Kevin Mayer publicly accused Facebook: "They use patriotism as a cover to try to drive TikTok out of the market unfairly." This contrasts with the more open competition strategy adopted by Google promotion.
值得注意的是，Facebook自身多次被指控抄袭中国产品：
- 2012年被控抄袭中国立方网的"时间轴"功能
- 2018年推出的Lasso应用被指抄袭抖音
- 私人群组功能借鉴中国微信群模式
- 线上红包功能模仿微信
It's noteworthy that Facebook itself has been repeatedly accused of copying Chinese products:
- Accused in 2012 of copying the "timeline" feature from Chinese company Lifang
- The Lasso app launched in 2018 was accused of copying Douyin
- Private group features borrowed from WeChat's model
- Online red packet feature imitated WeChat
在Google推广和Facebook等科技巨头竞争日益激烈的背景下，TikTok的快速增长确实给传统社交平台带来了挑战。数据显示，TikTok已成为2020年第一季度全球下载量最大的应用，在美国市场累计下载量超过1.65亿次。
Against the backdrop of increasingly fierce competition among tech giants like Google promotion and Facebook, TikTok's rapid growth has indeed posed challenges to traditional social platforms. Data shows TikTok became the most downloaded app globally in Q1 2020, with over 165 million downloads in the US market.
这场科技巨头间的竞争不仅关乎市场份额，更反映了互联网未来发展方向的不同理念。与Google推广倡导的开放竞争不同，Facebook采取的对抗性策略引发了关于公平竞争和互联网自由的广泛讨论。
This competition among tech giants is not just about market share, but also reflects different visions for the future of the internet. Unlike the open competition advocated by Google promotion, Facebook's confrontational approach has sparked widespread discussion about fair competition and internet freedom.