2021年全球纺织服装外贸趋势分析及谷歌竞价推广方法
2021年全球纺织服装行业呈现"冰火两重天"的发展态势。根据世界纤维年鉴出版公司THE FIBER YEAR对全球60多个国家和地区的分析报告显示，疫情期间大多数国家的纺织品出口都出现了两位数收缩。
中国：2020年中国纺织品出口激增28%达到1540亿美元，创下历史第二高位。2021年上半年出口比2019年同期增长17%，但比2020年同期下降7%，主要原因是口罩价格下降而非出口量减少。
China: In 2020, China's textile exports surged by 28% to $154 billion, reaching the second-highest level in history. In the first half of 2021, exports increased by 17% compared to the same period in 2019, but decreased by 7% compared to 2020, mainly due to lower mask prices rather than reduced export volume.
美国：前十大进口国家和地区采购缩减5%至3910亿美元，其中美国进口减少210亿美元，为全球最多。消费者减少服装支出导致纱线和织物需求明显下降。
USA: Imports by the top 10 importing countries and regions decreased by 5% to $391 billion, with US imports decreasing by $21 billion, the largest drop globally. Reduced consumer spending on apparel led to a significant decline in demand for yarns and fabrics.
欧盟：2021年1-10月进口服装797.5亿美元，同比增长10.3%。中国占欧盟进口服装份额30.8%，居第一但同比下降0.8个百分点。
EU: From January to October 2021, EU apparel imports reached $79.75 billion, up 10.3% year-on-year. China accounted for 30.8% of EU apparel imports, ranking first but down 0.8 percentage points year-on-year.
其他主要国家表现：
Performance of other major countries:
- 孟加拉国和印度：2021年4月出口暴跌85%以上
- Bangladesh and India: Exports plummeted by more than 85% in April 2021
- 越南：进口量下降11%，主要因加工原料进口减少
- Vietnam: Imports fell by 11%, mainly due to reduced imports of processing materials
- 巴西：得益于棉花价格上涨，出口值激增70%以上
- Brazil: Benefiting from rising cotton prices, export value surged by more than 70%
- 土耳其：出口仅下降4%，贸易顺差创历史新高
- Turkey: Exports fell by only 4%, with trade surplus hitting a record high
谷歌竞价推广方法（2021年更新）
Google Bidding Promotion Methods (2021 Update)
- 精准关键词定位：使用Google Keyword Planner工具研究行业关键词
- Precise Keyword Targeting: Use Google Keyword Planner to research industry keywords
- 智能竞价策略：采用目标每次转化费用(tCPA)或目标广告支出回报率(tROAS)策略
- Smart Bidding Strategies: Adopt Target CPA (tCPA) or Target ROAS (tROAS) strategies
- 响应式搜索广告：创建包含多个标题和描述的广告组合
- Responsive Search Ads: Create ad combinations with multiple headlines and descriptions
- 再营销广告：针对网站访问者展示定制广告
- Remarketing Ads: Display customized ads to website visitors
- 移动优先策略：优化移动端广告体验和着陆页
- Mobile-First Strategy: Optimize mobile ad experience and landing pages
外贸企业应密切关注全球市场变化，结合数字化营销手段，在充满挑战的环境中寻找新的增长机会。
Foreign trade enterprises should closely monitor global market changes and combine digital marketing methods to find new growth opportunities in challenging environments.
