从产品出海到产业链全球化：联塑集团如何通过创新实现国际扩张
从产品出海到产业链全球化：联塑集团如何通过创新实现国际扩张
From Product Export to Global Industrial Chain: How Liansu Group Achieves International Expansion Through Innovation
在第136届广交会上，联塑集团的展位吸引了来自全球各地的采购商，包括东南亚、中东、南美和非洲等地区。作为中国建材行业的领军企业，联塑展示了其多样化的产品线和系统解决方案，包括管材管件、不锈钢制品、防水材料和光伏组件等。
At the 136th Canton Fair, Liansu Group's booth attracted buyers from around the world, including Southeast Asia, the Middle East, South America, and Africa. As a leader in China's building materials industry, Liansu showcased its diverse product lines and system solutions, including pipes and fittings, stainless steel products, waterproof materials, and photovoltaic modules.
联塑的成功不仅在于产品出口，更在于其全球化战略的全面升级。从最初的贸易出口到海外设厂，再到深度本地化产业链布局，联塑为中国企业"走出去"提供了典范。
Liansu's success lies not only in product exports but also in the comprehensive upgrade of its globalization strategy. From initial trade exports to overseas factories and then to deep localization of industrial chains, Liansu has set an example for Chinese companies "going global".
创新驱动：打造国际领先产品体系
Innovation-Driven: Building Internationally Leading Product Systems
联塑将科技创新置于战略核心地位，拥有和正在申请的专利达3000余项。2023年，其两项矿用管道技术被鉴定为"国际领先"水平，填补了行业空白。
Liansu places technological innovation at the core of its strategy, with over 3,000 patents granted or pending. In 2023, two of its mining pipe technologies were certified as "internationally leading", filling industry gaps.
产业链出海：从"中国制造"到"全球制造"
Industrial Chain Globalization: From "Made in China" to "Made Globally"
联塑的全球化经历了三个阶段：
Liansu's globalization has gone through three stages:
- 2009-2012年：探索阶段，以贸易出口为主
- 2009-2012: Exploration stage, mainly trade exports
- 2013-2018年：快速发展阶段，建立海外生产基地
- 2013-2018: Rapid development stage, establishing overseas production bases
- 2019年至今：稳健发展阶段，实现产业链本地化
- 2019-present: Stable development stage, achieving industrial chain localization
目前，联塑已在印尼、柬埔寨、泰国和马来西亚建立生产基地，并计划在越南、孟加拉国和菲律宾进一步扩张。
Currently, Liansu has established production bases in Indonesia, Cambodia, Thailand, and Malaysia, with plans to expand further in Vietnam, Bangladesh, and the Philippines.
聚焦新兴市场：共建"一带一路"机遇
Focus on Emerging Markets: Opportunities in the Belt and Road Initiative
联塑优先布局东南亚、中东和非洲等"一带一路"沿线国家，这些地区基础设施发展指数持续上升，建材需求旺盛。2024年上半年，联塑海外市场收入达13.23亿元，同比增长15%。
Liansu prioritizes Belt and Road countries in Southeast Asia, the Middle East, and Africa, where infrastructure development indices continue to rise and building material demand is strong. In the first half of 2024, Liansu's overseas market revenue reached 1.323 billion yuan, a year-on-year increase of 15%.
联塑的全球化实践表明，中国企业"走出去"已从单纯的产品出口升级为全产业链布局，通过技术创新和本地化战略，在全球价值链中占据更有利位置。
Liansu's globalization practice shows that Chinese companies' "going global" has evolved from simple product exports to full industrial chain layout, occupying more favorable positions in the global value chain through technological innovation and localization strategies.
