首推的SEO营销：谷歌推广竞价怎么做？建站站群SEO和SEM区别详解
首推的SEO营销：谷歌推广竞价怎么做？建站站群SEO和SEM区别详解
Top SEO Marketing: How to Do Google Ads Bidding? Differences Between SEO and SEM for Website Groups
当你在百度搜索SEO的文章时候，也许你并不知道SEM。接触SEO我们不得不接触SEO术语，如：关键词、友链、权重标签等等，不论我们接触哪一块都是在围绕着SEO。
When you search for SEO articles on Baidu, you may not know about SEM. When learning SEO, we have to understand SEO terms such as: keywords, backlinks, weight tags, etc. No matter which aspect we focus on, it all revolves around SEO.
今天我来围绕SEO说一个更先进的观念，那就是SEM，它们之间有什么区别？首先我们来理解一下什么是SEM，SEM其实是英文单词的缩写（Search Engine Marketing）也就是搜索引擎营销。
Today, I want to introduce a more advanced concept related to SEO - SEM. What's the difference between them? First, let's understand what SEM is. SEM is actually an abbreviation for Search Engine Marketing.
SEM可以在搜索引擎中进行品牌维护，将品牌的负面信息尽可能少的呈现在搜索用户面前，可以预防竞争对手在网络上的恶意诬陷。同时可以在进行正面和商业信息推广，进而达到品牌推广的目标。
SEM can help maintain brand reputation in search engines by minimizing the exposure of negative information to users. It can prevent malicious attacks from competitors online. At the same time, it can promote positive and commercial information to achieve brand promotion goals.
企业如何做营销SEM框架
How Businesses Can Implement SEM Framework
1、 网站策划：网站整体符合企业VI标准，根据网站盈利模式定位、客户定位、网站关键词定位、产品定位，确定网站的功能、栏目以及营销过程的广告投放等。
1. Website Planning: The website should comply with corporate VI standards. Based on the website's profit model positioning, customer positioning, keyword positioning, and product positioning, determine the website's functions, sections, and advertising placement during the marketing process.
2、 网站建设：根据网站策划所有定位的栏目及功能，把网站建设成具有公信力、年度的营销型网站。
2. Website Development: Based on all planned sections and functions, build the website into a credible, annual marketing-oriented website.
3、 网络营销：利用搜索引擎优化、博客营销、论坛营销、软文炒作、线上活动等手段对网站进行推广。
3. Online Marketing: Use search engine optimization, blog marketing, forum marketing, soft article promotion, online activities, and other methods to promote the website.
通过以上营销框架你对SEO和SEM区别有所了解了吧，其实SEO就是SEM的一部分。
Through the above marketing framework, you should now understand the difference between SEO and SEM. In fact, SEO is just a part of SEM.
