零基础做外贸？十年外贸老手教你从入门到精通
外贸行业以其低门槛、高潜力的特点，成为许多职场新人的首选。但想要在这个领域获得成功，仅凭热情是远远不够的。
The foreign trade industry, with its low barriers to entry and high potential, has become the first choice for many career starters. But passion alone is not enough to succeed in this field.
成交法则1：客户分层与背景分析
Rule 1: Customer Segmentation & Background Analysis
通过Google、LinkedIn、Facebook等渠道收集客户信息，包括：
• 国家地区分布
• 采购需求特点
• 当地市场行情
Collect customer information through Google, LinkedIn, Facebook, including:
• Geographic distribution
• Procurement needs
• Local market conditions
成交法则2：精准识别客户需求
Rule 2: Accurately Identify Customer Needs
关键提问技巧：
• 是否在中国采购过？
• 过去合作的供应商？
• 具体采购流程？
Key questions:
• Have you sourced from China before?
• Previous suppliers?
• Procurement process?
开发信标题技巧
Prospecting Email Subject Techniques
优秀标题示例：
• To Mike-China top 5 vendor of XXX products
• 30% discount on XXX products before 12/31
• BSCI approved factory supplies XXX products
Great subject examples:
• To Mike-China top 5 vendor of XXX products
• 30% discount on XXX products before 12/31
• BSCI approved factory supplies XXX products
专业英语表达对比
Professional English Expressions
| 中式英语 | 专业表达 | Chinglish | Professional |
|---|---|---|---|
| 利润很低 | operate on slim margin | Profit is very low | operate on slim margin |
| 很畅销 | find a ready market | Sell well | find a ready market |
外贸成功秘诀：系统学习+持续实践+专业表达 = 订单转化率提升
Key to success: Systematic learning + Continuous practice + Professional expression = Higher conversion rate
