创业成功的关键：掌握销售类型与核心能力

创业成功的关键：掌握销售类型与核心能力

The Key to Startup Success: Mastering Sales Types and Core Competencies

创业要赚钱，必须懂销售

To make money in business, you must understand sales

创业公司只有顺利越过了这第一个坑——销售类型，然后成功越过第二个坑——能力，才能最终走进业绩的光辉殿堂。

Startups can only enter the hall of performance glory by successfully overcoming the first pitfall - sales types, and then conquering the second - competencies.

现在许多有梦想有抱负的人都想往"创业"这条路前进，而创业不可回避的一个大问题就是如何赚钱。可惜的是，我们身边很多创业朋友根本撑不到盈利那一天。

Many aspiring entrepreneurs are pursuing the path of startups, but an unavoidable major issue is how to make money. Unfortunately, many startup friends around us don't even survive until profitability.

销售人员的类型 | Types of Sales Professionals

1. 人脉型销售 | Networker Type Sales

这样的销售有一种重要特质：他属于很容易跟人打成一片的人。能力强的人脉型销售进入任何场合都能快速掌控现场气氛。

This type of salesperson has an important trait: they easily connect with people. Skilled networker-type salespeople can quickly control the atmosphere in any situation.

2. 产品技术型销售 | Product-Technical Type Sales

这类型的销售通常可能是"PM"(产品经理)，或是从技术岗位转变职业方向的人。使用这种类型销售人员的公司，一般都是以技术/产品为导向的公司。

This type of salesperson is usually a "PM" (Product Manager) or someone transitioning from a technical role. Companies that employ this type of salesperson are generally technology/product-oriented.

3. 行业型销售 | Industry Type Sales

这类型销售比较特别，既可以表扬他们全面，也可以说他们不专精。其实他们是属于比较多元的类型，我称之为"行业型销售"。

This type of salesperson is special - they can be praised as well-rounded or criticized as not specialized. They are actually a more diverse type, which I call "industry-type sales."

优秀的销售应具备的能力 | Core Competencies of Excellent Salespeople

1. 念PPT？大忌！ | Reading PPT? A Big No!

不管你是哪个类型的销售人员，你都要具备"Presentation"的能力，这是在行业中生存发展的必备技能。

Regardless of your sales type, you must have presentation skills - this is an essential competency for survival and development in the industry.

2. 成败只在3分钟 | Success or Failure in Just 3 Minutes

不管你是哪个类型的销售人员，你都需要能在3分钟的时间里，把你产品的特点和优势说清楚。

No matter what type of salesperson you are, you need to be able to clearly explain your product's features and advantages in just 3 minutes.

3. 挖掘客户的深层需求 | Uncovering Customers' Deep Needs

不管你是哪个类型的销售人员，你都需要会挖掘客户的深层次需求。

Regardless of your sales type, you must be able to uncover customers' deep needs.

4. 找出"decision maker"(决策人) | Identifying the Decision Maker

不管你是哪个类型的销售人员，你都需要具备"找出决策人"的能力。

No matter what type of salesperson you are, you need the ability to identify the decision maker.

以上四种技能对于一个专业的、优秀的销售人员来说是必备素养。

These four skills are essential qualities for a professional, excellent salesperson.

搜索微信号：销售与话术或微信公众号：topsales520

Search WeChat ID: salesandrhetoric or Official Account: topsales520