经验丰富的SEO推广哪里好？谷歌竞价推广好处有哪些？
Google Shopping构建第三方广告网络，listing搜索量剧增
Google Shopping Builds Third-Party Ad Network, Listing Searches Surge
据Merkle数据显示，2015年第四季度，谷歌在YouTube、第三方零售网站以及图像搜索的产品listing广告访客量剧增。
According to Merkle's data, in the fourth quarter of 2015, Google saw a significant increase in visitors to product listing ads (PLAs) on YouTube, third-party retail websites, and image search.
2014年9月份，谷歌宣布与一系列零售企业和电商网站合作，推出新项目“AdSense for Shopping”，开始在第三方零售网站上展示产品listing广告（PLAs）。这个理念与亚马逊的Product Ads有点相似，即允许零售商在亚马逊平台推销自己的产品，展示可以链接回零售商自己网站的广告。
In September 2014, Google announced a partnership with a series of retail businesses and e-commerce websites, launching a new program called "AdSense for Shopping," which began displaying product listing ads (PLAs) on third-party retail websites. This concept is somewhat similar to Amazon's Product Ads, allowing retailers to promote their products on the Amazon platform while displaying ads that link back to their own websites.
虽然，在最初的宣传活动之后，“AdSense for Shopping”项目并未有太大建树。不过Merkle的数字营销报告显示，这一项目在2015年8月份开始回温。
Although the "AdSense for Shopping" program did not achieve much success after its initial promotional campaign, Merkle's digital marketing report shows that the program began to rebound in August 2015.
另一个有利于提高产品listing广告在Search Partners页面上曝光度的因素，是YouTube推出的购物广告。通过Search Partners，谷歌的购物活动不仅可以在卡片上展示，还可以在电脑、平板和智能手机上推出相关的视频。
Another factor that helped increase the exposure of product listing ads on Search Partners pages was the launch of shopping ads on YouTube. Through Search Partners, Google's shopping campaigns could not only be displayed on cards but also featured in related videos on desktops, tablets, and smartphones.
Merkle还发现，谷歌开始在图像搜索上展示产品广告，虽然这非常有限。在图像搜索、YouTube和第三方零售网站上展示产品广告，都被视为谷歌Search Partners网络的组成部分。
Merkle also found that Google began displaying product ads in image search, albeit on a very limited scale. The display of product ads in image search, YouTube, and third-party retail websites is considered part of Google's Search Partners network.
2015年8月份，谷歌Search Partners Share的产品listing广告访客量通过各种设备剧增，其中贡献最大的是平板和智能手机。平板电脑上的产品广告点击率从1月份的0.2%增长到12月份的12%。智能手机上的点击率从1月份的0.2%增长到12月份的7.1%。
In August 2015, the visitor volume for product listing ads on Google Search Partners surged across various devices, with the largest contributions coming from tablets and smartphones. The click-through rate (CTR) for product ads on tablets increased from 0.2% in January to 12% in December. The CTR on smartphones rose from 0.2% in January to 7.1% in December.
Search Partner的产品广告在手机设备上的平均转化率为48%，比谷歌网站低；在台式电脑和平板电脑上的转化率分别为35%和33%。
The average conversion rate for product ads on Search Partners was 48% on mobile devices, lower than on Google's own websites. The conversion rates on desktops and tablets were 35% and 33%, respectively.
2015年第四季度的零售商谷歌搜索广告访客中，产品广告在各种设备上的整体比例达38%。因手机在访客转化方面效果更明显，手机设备的支出年比增长达到了208%。
In the fourth quarter of 2015, product ads accounted for 38% of all retailer Google search ad visitors across various devices. Due to the more significant impact of mobile devices on visitor conversions, mobile ad spending saw a year-on-year growth of 208%.
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