2023年中国外贸如何应对全球需求疲软？B2B推广与谷歌广告策略解析
2023年中国外贸如何应对全球需求疲软？B2B推广与谷歌广告策略解析
How Can China's Foreign Trade Cope with Global Demand Weakness in 2023? B2B Promotion and Google Ads Strategies Analysis
中新社北京12月23日电 - 2022年中国外贸在多重压力下实现了稳定增长。分析人士认为，尽管2023年面临更多挑战，但中国外贸仍有望保持稳定向好态势，助力经济整体复苏。
Beijing, Dec. 23 (China News Service) - China's foreign trade achieved stable growth in 2022 despite multiple pressures. Analysts believe that although facing more challenges in 2023, China's foreign trade is expected to remain stable and positive, helping the overall economic recovery.
当前外贸形势分析：中国海关数据显示，前11个月进出口总值38.34万亿元人民币，同比增长8.6%。其中出口增长11.9%，进口增长4.6%。
Current foreign trade situation analysis: China Customs data shows that the total import and export value in the first 11 months was 38.34 trillion yuan, a year-on-year increase of 8.6%. Exports increased by 11.9%, while imports grew by 4.6%.
2023年主要挑战：
Main challenges in 2023:
- IMF预测2023年全球经济增速将放缓至2.7%
- WTO预计2023年全球商品贸易量仅增长1%
- 欧美需求下降叠加高通胀压力
- IMF predicts global economic growth will slow to 2.7% in 2023
- WTO expects global merchandise trade volume to grow by only 1% in 2023
- Declining demand in Europe and America coupled with high inflation pressure
B2B注册推广最佳实践：
Best practices for B2B registration promotion:
- 优化企业官网SEO，提升国际搜索引擎排名
- 建立多语言版本网站，覆盖主要目标市场
- 参与国际行业展会线上平台
- Optimize corporate website SEO to improve international search engine rankings
- Establish multilingual versions of websites to cover major target markets
- Participate in international industry exhibition online platforms
谷歌竞价广告推广策略：
Google Ads bidding strategies:
- 精准定位目标国家/地区客户
- 使用行业关键词+产品组合投放广告
- 优化落地页转化率
- Accurately target customers in specific countries/regions
- Use industry keywords + product combinations for ad placement
- Optimize landing page conversion rates
外贸企业应对策略：多地已组织企业赴欧洲、日本等地"抢订单"，参展企业已取得显著成效。如德国慕尼黑国际体育用品展期间，中国企业签署订单约1800万欧元。
Countermeasures for foreign trade enterprises: Many regions have organized enterprises to "grab orders" in Europe, Japan and other places, and participating enterprises have achieved remarkable results. For example, during the ISPO Munich exhibition, Chinese companies signed orders worth about 18 million euros.
政策支持：中央经济工作会议明确要更大力度推动外贸稳规模、优结构，预计将出台一系列稳外贸政策。
Policy support: The Central Economic Work Conference made it clear that greater efforts will be made to promote the stabilization of foreign trade scale and optimization of structure, and a series of policies to stabilize foreign trade are expected to be introduced.
专家表示，随着政策效应释放和企业积极性的调动，2023年中国外贸有望继续平稳增长。
Experts said that with the release of policy effects and the mobilization of corporate enthusiasm, China's foreign trade is expected to continue to grow steadily in 2023.
