多渠道SEO推广策略解析：为什么外贸企业必须重视谷歌推广
多渠道SEO推广策略解析：为什么外贸企业必须重视谷歌推广
Multi-Channel SEO Promotion Strategies: Why Google is Essential for Foreign Trade Businesses
2021年谷歌购物广告终极指南
The Ultimate Guide to Google Shopping Ads in 2021
【阅读提示】 本文内容详实，建议收藏细读
[Reading Tips] This article contains detailed information, recommended to bookmark for careful reading
对于外贸零售独立站卖家而言，谷歌购物广告是不可错过的黄金推广渠道。近期Google Merchant Center（简称GMC）审核政策有所放宽，正是布局的好时机。
For foreign trade retail independent station sellers, Google Shopping Ads are an unmissable golden promotion channel. Recently, Google Merchant Center (GMC) review policies have been relaxed, making it a good time to layout.
为什么选择谷歌购物广告？
Why Choose Google Shopping Ads?
购物广告的最大优势在于：当用户搜索产品时，能够直观展示产品图片、价格和对比信息，显著提升点击率。测试数据显示，购物广告的展示位置通常优于文字广告。
The biggest advantage of shopping ads is: when users search for products, they can visually display product images, prices and comparison information, significantly improving click-through rates. Test data shows that shopping ads usually have better display positions than text ads.
GMC账户申请全流程
Complete GMC Account Application Process
1. 访问GMC官网（https://www.google.com/retail/solutions/merchant-center/）
2. 使用Google账号登录
3. 填写企业信息（注意：国家选项不可更改）
4. 验证网站所有权（推荐HTML验证方式）
5. 设置运费和退货政策
1. Visit GMC official website
2. Log in with Google account
3. Fill in business information (Note: Country option cannot be changed)
4. Verify website ownership (HTML verification recommended)
5. Set up shipping and return policies
产品Feed上传指南
Product Feed Upload Guide
推荐使用Google Sheets模板上传产品信息，便于后续维护更新。必填字段包括：
It is recommended to use Google Sheets template to upload product information for easy maintenance and updates. Required fields include:
- 产品ID（自动生成）
- 标题（需含关键词）
- 产品描述
- 落地页链接
- 价格
- 库存状态
- 产品图片链接
广告账户关联与投放
Account Linking and Campaign Launch
关键提示：务必等待产品Feed审核通过后再关联广告账户，避免账户风险。
Important Tip: Be sure to wait for product feed approval before linking advertising accounts to avoid account risks.
投放建议：
Campaign Recommendations:
- 选择"标准购物系列"而非智能系列
- 初始预算设为50美元
- 出价方式选择人工出价
- 优先选择搜索网络投放
运营维护要点
Operation and Maintenance Key Points
1. 确保网站有完整的退换货政策和联系方式
2. 产品标题必须包含核心关键词
3. Feed表格需每30天更新一次
4. 及时同步产品下架和价格变动信息
1. Ensure the website has complete return and exchange policies and contact information
2. Product titles must contain core keywords
3. Feed forms need to be updated every 30 days
4. Synchronize product removal and price change information in time
总结：购物广告是零售卖家提升转化的利器，建议立即着手布局！
Conclusion: Shopping ads are powerful tools for retail sellers to improve conversion, it is recommended to start layout immediately!
