外贸独立站域名选择指南：如何在谷歌SEO中占领先机（下）
6. 发音简单可读，易于理解
6. Simple Pronunciation and Readability
为什么域名发音很重要？难以发音的域名同样难以被记住。我们建议避免使用数字，因为数字会让网站显得不够专业，也不利于发音和记忆。
Why does domain pronunciation matter? Hard-to-pronounce domains are equally hard to remember. We recommend avoiding numbers as they make websites appear less professional and hinder pronunciation and memorability.
7. 优先考虑复数形式
7. Prefer Plural Forms
在外贸搜索引擎中，复数关键词的搜索量通常高于单数。搜索结果中，复数形式的产品词排名往往更好。因此，建议使用复数域名，除非特定行业单数使用率明显更高。
In foreign trade search engines, plural keywords generally have higher search volumes than singular ones. Search results also tend to favor plural product terms in rankings. Therefore, we recommend using plural domains unless singular forms are significantly more prevalent in specific industries.
8. 域名是否应该包含关键词或品牌？
8. Should Domains Include Keywords or Brand Names?
这是域名选择中最常见的问题，主要有三种方式：
This is the most common dilemma in domain selection, with three main approaches:
1) 关键词导向型域名
1) Keyword-Oriented Domains
虽然谷歌现在降低了域名中关键词的权重，但包含关键词仍能让访问者快速了解网站内容。建议在域名中适当体现产品或行业类别。
Although Google has reduced the weight of keywords in domains, including them still helps visitors quickly understand website content. We recommend appropriately reflecting product or industry categories in the domain.
2) 品牌导向型域名
2) Brand-Oriented Domains
谷歌越来越重视品牌独特性。如Gree、Haier等品牌域名虽然不包含产品词，但通过长期运营仍能获得高排名。但需要考虑企业是否有实力打造国际品牌。
Google increasingly values brand uniqueness. Brand domains like Gree and Haier, though lacking product terms, can achieve high rankings through long-term operation. However, companies need to assess their capability to build international brands.
3) 虚拟品牌+产品名
3) Virtual Brand + Product Name
外贸SOHO常用方式，如mybathtube.com。避免使用连字符，保持简洁。
A common approach for foreign trade SOHOs, like mybathtube.com. Avoid hyphens and keep it concise.
9. 避免拼写错误
9. Avoid Spelling Mistakes
错误的拼写会让客户怀疑网站的专业性，影响信任度和转化率。
Spelling errors may make customers doubt the website's professionalism, affecting trust and conversion rates.
10. 避免与现有品牌相似
10. Avoid Similarity to Existing Brands
模仿知名品牌可能面临法律风险，导致域名被停用。
Imitating well-known brands may lead to legal risks and domain suspension.
11. 定期检查优质域名注册机会
11. Regularly Check for Premium Domain Opportunities
关注产品类关键词域名的释放情况，优质行业词域名价值极高。可以通过301重定向将旧域名流量导向新域名。
Monitor the availability of product category keyword domains, as premium industry term domains are highly valuable. Use 301 redirects to channel traffic from old domains to new ones.
总结：域名选择没有绝对标准，需综合考虑网站重要性、企业实力和发展阶段等因素。
Conclusion: There's no one-size-fits-all in domain selection. Consider factors like website importance, company strength, and development stage.
