跨境电商起步指南：红杉资本与李宁战略合作揭示的海外市场机遇
中国品牌出海新趋势：产业资本与风险投资的深度结合
New Trend in Chinese Brands Going Global: Deep Integration of Industrial Capital and Venture Capital
2023年10月22日，李宁公司发布重要公告，宣布与红杉资本成立合资公司，这一战略合作包含三个关键信息：
On October 22, 2023, Li-Ning Company announced a strategic partnership with Sequoia Capital to establish a joint venture, which includes three key points:
1. 合资公司将专注于中国内地以外的国际市场运营
1. The joint venture will focus on international operations outside mainland China
2. 股权结构：李宁持股55%，红杉持股45%
2. Equity structure: Li-Ning holds 55%, Sequoia holds 45%
3. 合作核心：借助红杉的海外资源和专业团队加速全球化布局
3. Core value: Leveraging Sequoia's overseas resources and professional team to accelerate global expansion
跨境电商推广策略：为什么选择谷歌竞价广告？
Cross-border E-commerce Promotion Strategy: Why Choose Google Ads?
对于计划出海的跨境电商企业，谷歌竞价推广（Google Ads）具有显著优势：
For cross-border e-commerce businesses planning to expand overseas, Google Ads offers distinct advantages:
• 全球覆盖：触达200+国家和地区消费者
• Global reach: Access consumers in 200+ countries and regions
• 精准定位：基于搜索意图的精准营销
• Precise targeting: Intent-based marketing
• 效果可测：完善的转化跟踪系统
• Measurable results: Comprehensive conversion tracking
成功案例：红杉的跨境电商投资版图
Success Cases: Sequoia's Cross-border E-commerce Portfolio
红杉资本在跨境电商领域已投资多个明星项目：
Sequoia Capital has invested in several star projects in cross-border e-commerce:
- SHEIN - 全球快时尚电商平台
- SHEIN - Global fast fashion e-commerce platform
- 傲基(Aukey) - 跨境电商3C品牌
- Aukey - Cross-border 3C brand
- Miracle Miles - DTC鞋类品牌
- Miracle Miles - DTC footwear brand
跨境电商运营建议：从李宁的国际化经验学习
Cross-border E-commerce Operations Advice: Learning from Li-Ning's International Experience
1. 本地化战略：深入研究目标市场消费习惯
1. Localization strategy: Deep research on target market preferences
2. 多渠道布局：结合独立站与第三方平台
2. Omni-channel approach: Combine independent websites and third-party platforms
3. 数字化营销：善用SEO和付费广告组合
3. Digital marketing: Leverage SEO and paid advertising mix
4. 供应链优化：建立高效的跨境物流体系
4. Supply chain optimization: Establish efficient cross-border logistics
2024跨境电商趋势预测
2024 Cross-border E-commerce Trends Forecast
• 新兴市场增长：东南亚、中东潜力巨大
• Emerging market growth: Huge potential in Southeast Asia and Middle East
• 社交电商崛起：TikTok Shop等平台快速发展
• Social commerce rise: Rapid growth of platforms like TikTok Shop
• 可持续发展：环保包装和绿色物流受重视
• Sustainability: Eco-friendly packaging and green logistics gain importance
