Google推广终极指南：Shopify独立站如何通过谷歌竞价广告获取国际客户

Google推广终极指南：Shopify独立站如何通过谷歌竞价广告获取国际客户

The Ultimate Guide to Google Ads: How Shopify Stores Can Acquire Global Customers

为什么Shopify独立站必须重视Google推广？

Why Shopify Stores Must Prioritize Google Ads?

对于评价良好的Shopify独立站来说，Google推广是拓展国际市场的关键利器。通过精准的广告投放，商家可以将产品直接展示给全球潜在客户，大幅提升品牌曝光度和转化率。

For well-reviewed Shopify stores, Google Ads is a crucial tool for expanding into international markets. Through precise ad placements, merchants can directly showcase products to global potential customers, significantly increasing brand exposure and conversion rates.

外贸销售跟进中的Google推广价值

The Value of Google Ads in International Sales Follow-up

外贸销售的最大考验，莫过于从接触客户到达成交易的漫长过程。而Google推广可以在这个过程中发挥关键作用：

The biggest challenge in international sales is the lengthy process from initial contact to closing the deal. Google Ads plays a vital role in this process:

7大高效跟进策略结合Google推广

7 Effective Follow-up Strategies Integrated with Google Ads

1. 首次报价后的Google再营销
给客户1-3天思考时间，然后通过Google展示广告网络进行精准再营销。

1. Google Remarketing After Initial Quote
Give clients 1-3 days to consider, then implement precise remarketing through Google Display Network.

2. Google搜索广告持续曝光
通过品牌关键词和行业关键词保持每周稳定的广告展示。

2. Consistent Exposure with Google Search Ads
Maintain weekly ad impressions through brand and industry keywords.

3. 利用Google Analytics理解客户
分析客户在网站上的行为路径，优化Google广告投放策略。

3. Understand Clients with Google Analytics
Analyze client behavior paths on website to optimize Google Ads strategy.

4. 多渠道整合的Google推广
将Google广告与LinkedIn、WhatsApp等平台形成营销矩阵。

4. Multi-channel Google Ads Integration
Combine Google Ads with platforms like LinkedIn and WhatsApp to create a marketing matrix.

5. Google购物广告展示价值
通过高质量的产品图片和详细描述来强调产品价值。

5. Showcase Value with Google Shopping Ads
Highlight product value through high-quality images and detailed descriptions.

6. Google视频广告重建联系
制作15-30秒的创意视频广告重新吸引客户注意。

6. Reconnect with Google Video Ads
Create 15-30 second creative video ads to recapture client attention.

7. 个性化Google广告投放
根据客户浏览历史和购买意向定制广告内容。

7. Personalized Google Ads Targeting
Customize ad content based on client browsing history and purchase intent.

外贸Google推广小贴士： 结合再营销广告、保持广告投放持续性、善用数据分析工具、制作高质量广告素材。

International Google Ads Tips: Combine remarketing ads, maintain ad continuity, utilize data analysis tools, create high-quality ad creatives.

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