新西兰电商市场爆发式增长：中国卖家如何把握38%增长机遇？
新西兰电商市场爆发式增长：中国卖家如何把握38%增长机遇？
New Zealand E-commerce Market Booms: How Chinese Sellers Can Seize the 38% Growth Opportunity
最新数据显示，新西兰电商市场正经历前所未有的增长。根据新西兰邮政电子商务聚焦报告，2021年在线消费额达76.7亿美元，较2019年增长52%。
Latest data shows New Zealand's e-commerce market is experiencing unprecedented growth. According to the New Zealand Post E-commerce Focus Report, online spending reached US$7.67 billion in 2021, a 52% increase from 2019.
市场概况 | Market Overview
尽管新西兰电商发展程度不及美、德等国，但疫情显著加速了其发展步伐。FIS报告显示：
- 信用卡/充值卡：34%市场份额
- 数字钱包：20%
- 借记卡：16%
While New Zealand's e-commerce development lags behind the US and Germany, the pandemic has significantly accelerated its growth. FIS reports show:
- Credit/prepaid cards: 34% market share
- Digital wallets: 20%
- Debit cards: 16%
消费趋势 | Consumer Trends
热门品类：
- 服装鞋类：增长34%，达15.8亿美元
- 杂货零售：增长26%
- 图书文具：增长22%
Popular categories:
- Apparel & footwear: 34% growth to $1.58 billion
- Grocery retail: 26% growth
- Books & stationery: 22% growth
物流挑战 | Logistics Challenges
德勤调查发现：
- 40%消费者因运费过高放弃购买
- 10%因配送方式不灵活取消订单
Deloitte survey found:
- 40% of consumers abandon purchases due to high shipping costs
- 10% cancel orders due to inflexible delivery options
解决方案 | Solutions
UBI智能包裹提供：
- 覆盖170+国家的B2C配送
- 欧美大洋洲海外仓服务
- 中国至12国海运拼箱
UBI SmartParcel offers:
- B2C delivery to 170+ countries
- Overseas warehouse services in Europe, America and Oceania
- LCL shipping from China to 12 countries
想了解更多新西兰电商机会？立即咨询UBI物流专家！
Want to know more about New Zealand e-commerce opportunities? Contact UBI logistics experts now!
