2023宠物行业TOP金品榜发布：麦富迪、卫仕、雪貂留香领跑市场
东方快消品中心联合《快消品（网）》最新发布"2023年中期线上TOP金品榜"，通过对天猫、京东等主流电商平台及长三角4000+线下渠道的监测，评选出宠物食品、营养品、洗护三大品类TOP品牌。
Eastern FMCG Center in collaboration with "FMCG (Network)" released the latest "2023 Mid-Year Online TOP Golden Products List", evaluating TOP brands in three major categories of pet food, nutritional products, and care products through monitoring of mainstream e-commerce platforms including Tmall, JD.com and over 4,000 offline channels in the Yangtze River Delta region.
宠物食品品类：麦富迪夺冠，凯锐思表现亮眼
Pet Food Category: Myfoodie Takes the Crown, Kairuisi Shows Outstanding Performance
在2023中期线上宠物食品TOP金品榜中：
In the 2023 Mid-Year Online Pet Food TOP Golden Products List:
1. 麦富迪（乖宝集团旗下）凭借平价策略和BARF系列创新配方荣登榜首
1. Myfoodie (under Guaibao Group) topped the list with its affordable strategy and innovative BARF series formula
2. 皇家（玛氏旗下）依靠学术研发优势，深耕配方粮领域
2. Royal Canin (under Mars) relies on academic R&D advantages, focusing on formula food
3. 凯锐思作为2017年成立的新锐品牌，以"科学养宠"理念快速崛起
3. Kairuisi, as a new brand founded in 2017, has risen rapidly with the concept of "scientific pet raising"
最宠、力狼与益和三个新晋品牌首次上榜，分别位列第四、第六和第八名。
Three new brands - Zuichong, Lilang and Yihe - made their debut on the list, ranking fourth, sixth and eighth respectively.
宠物营养品：卫仕卫冕，麦德氏紧随其后
Pet Nutrition: 维斯 Defends Title, Meds Follows Closely
2023中期线上宠物营养品TOP金品榜显示：
The 2023 Mid-Year Online Pet Nutrition TOP Golden Products List shows:
• 卫仕虽市占率微降仍保持第一，将持续打造透明供应链体系
• 维斯 remains first despite slight market share decline, will continue to build transparent supply chain system
• 麦德氏以20.5%市占率位列第二，即将推出IN-KAT 0乳糖羊奶粉新品
• Meds ranks second with 20.5% market share, will soon launch new IN-KAT 0 lactose-free goat milk powder
• 红狗位列第三，其营养膏和化毛膏销量领先
• Red Dog ranks third, its nutritional paste and hair removal paste sales lead the category
汤恩贝、凯斯锐等品牌新进榜单，展现行业活力。
New brands like TEB and Kaisirui entered the list, showing industry vitality.
宠物洗护：雪貂留香持续领跑
Pet Care: Sable Fragrance Continues to Lead
在宠物洗护品类中：
In the pet care category:
1. 雪貂留香（汇友生物科技）覆盖超万家宠物门店，即将推出新品鱼油系列
1. Sable Fragrance (Huiyou Biotechnology) covers over 10,000 pet stores, will soon launch new fish oil series
2. Amo Petric来自丹麦，专注于科学验证的宠物护理产品
2. Amo Petric from Denmark focuses on scientifically verified pet care products
3. 爱犬岛作为美国高端品牌，以持久香味著称
3. Isle of Dogs, as a premium American brand, is famous for its long-lasting fragrance
日本品牌狮王艾宠等8个品牌共同上榜，小宠、绝魅遗憾落榜。
Eight brands including Japanese brand Lion Aichong made the list, while Xiaochong and Juemei unfortunately dropped out.
本次榜单涵盖近230个大快消品类，连续23年权威发布，被誉为"行业风向标"。
The list covers nearly 230 FMCG categories, has been authoritatively released for 23 consecutive years, and is known as the "industry vane".
