广州番禺珠宝产业2022年进出口增长20% 数字化与高端定制成新趋势
南方财经全媒体记者 | 梁施婷 魏彤 广州报道
Southern Finance Omnimedia Reporter | Liang Shiting, Wei Tong, Guangzhou Report
海关最新数据显示，2022年1-11月广州番禺珠宝类货物进出口总值突破500亿元，同比增长近20%，展现强劲发展势头。
Latest customs data shows that from January to November 2022, the total import and export value of jewelry goods in Panyu, Guangzhou exceeded 50 billion yuan, with a year-on-year growth of nearly 20%, demonstrating strong development momentum.
全球市场份额达30%
30% Global Market Share
番禺金银首饰加工量占香港转口贸易量的70%以上，全球市场份额达30%。产业正从传统制造向品牌塑造和销售聚集转型。
Panyu's gold and silver jewelry processing accounts for over 70% of Hong Kong's re-export trade volume, with a 30% global market share. The industry is transitioning from traditional manufacturing to brand building and sales aggregation.
备战消费复苏
Preparing for Consumption Recovery
随着防疫政策优化，番禺珠宝企业正积极备战2023年市场复苏。天隆欣珠宝已开始准备情人节订单，预计生产周期15-30天。
With optimized epidemic prevention policies, Panyu jewelry companies are actively preparing for the 2023 market recovery. Tianlongxin Jewelry has begun preparing Valentine's Day orders, with an estimated production cycle of 15-30 days.
市场分化明显：一方面珠宝饰品化快速生产走量，另一方面高端定制以工艺取胜。中国在培育钻石等新材料研发方面全球领先。
Clear market differentiation: On one hand, jewelry is becoming more accessory-like with rapid mass production; on the other hand, high-end customization wins with craftsmanship. China leads globally in R&D of new materials like lab-grown diamonds.
数字化趋势加强
Strengthening Digital Trends
疫情推动出口模式变革：线上订单处理和跨境电商成为新趋势。企业期待尽快恢复出国参展，抢占国际市场。
The pandemic has driven changes in export models: online order processing and cross-border e-commerce have become new trends. Companies look forward to resuming overseas exhibitions to capture international markets.
产业升级进行时
Ongoing Industrial Upgrade
番禺已形成完整珠宝产业链，拥有1万家市场主体和10万从业人员。2021年进出口总值465亿元，同比增长65%。
Panyu has formed a complete jewelry industry chain with 10,000 market entities and 100,000 employees. In 2021, the total import and export value reached 46.5 billion yuan, a 65% year-on-year increase.
通过"链长制"工作机制，番禺正推动珠宝产业向"智"造升级，培育"专精特新"企业，打造百亿级产业链。
Through the "chain leader" working mechanism, Panyu is promoting the upgrading of the jewelry industry to "intelligent" manufacturing, cultivating "specialized and sophisticated" enterprises, and building a 10-billion-level industrial chain.
行业挑战：外贸依赖度高、自主品牌意识弱、销售渠道缺乏等问题仍需解决。
Industry challenges: High dependence on foreign trade, weak awareness of independent brands, and lack of sales channels still need to be addressed.
