第四届华东国际宠物用品展览会：宠物经济新蓝海

第四届华东国际宠物用品展览会：宠物经济新蓝海

4th East China International Pet Expo: Exploring New Frontiers in Pet Economy

展会时间地点：11月3日上午，由温州市平阳县主办的第四届华东国际宠物用品展览会暨交易会在杭州举行。

Exhibition Venue & Date: On the morning of November 3rd, the 4th East China International Pet Supplies Exhibition was held in Hangzhou, hosted by Pingyang County, Wenzhou City.

本届展会以"Power On"为主题，汇聚了400余家国内外企业和3000多个品牌，为宠物行业搭建全方位交流合作平台。

With the theme of "Power On", this exhibition brought together over 400 enterprises and 3,000 brands from home and abroad, building a comprehensive platform for pet industry exchanges.

平阳县商务局相关负责人介绍，针对线下零售门店，展会组委会专门组建30人客服团队，提前开展"展会配对"服务，帮助展商聚焦C端市场。

The Pingyang County Commerce Bureau stated that for offline retail stores, the organizing committee set up a 30-person customer service team to provide "tradeshow matching" services in advance.

电商直播成为本届宠物展亮点。在温州某宠物用品公司展位，专业观众忙着与展商洽谈，而隔壁直播间里两位主播正在火热带货。"开播1小时销售额就突破2万元，我们要让不能来现场的观众也能云逛展。"公司负责人杨德寿介绍。

E-commerce live streaming was a highlight. At a Wenzhou pet company's booth, professional buyers were negotiating while live streaming next door achieved 20,000 yuan sales in just one hour. "We want online viewers to virtually visit the exhibition," said Yang Deshou, the company representative.

因宠物而闻名的平阳县已建成宠物特色小镇，宠物产业总产值达50亿元，产品远销60多个国家和地区。当地还建立鳌江实验室-宠物产业研究院，补全宠物用品全产业链研发链条。

Pingyang County, famous for its pet industry, has built a pet-themed town with total output value reaching 5 billion yuan. Its products are exported to over 60 countries. The local government also established the Aojiang Laboratory - Pet Industry Research Institute to strengthen R&D capabilities across the entire supply chain.