独立站Google广告推广与SEO优化全攻略 | 外贸新人职业发展建议
一、独立站Google广告推广与SEO核心工作
1. Core Tasks for Google Ads & SEO of Independent Stores
1. 关键词研究与优化
• 使用Google Keyword Planner等工具进行关键词调研
• 优化网站标题、描述、URL和内容中的关键词布局
1. Keyword Research & Optimization
• Conduct keyword research using tools like Google Keyword Planner
• Optimize keyword placement in page titles, descriptions, URLs and content
2. 技术SEO优化
• 确保网站移动端适配和加载速度
• 优化网站结构和内部链接
2. Technical SEO Optimization
• Ensure mobile responsiveness and loading speed
• Optimize site structure and internal linking
3. 内容营销策略
• 创建高质量、原创的行业相关内容
• 定期更新博客和产品页面
3. Content Marketing Strategy
• Create high-quality, original industry-related content
• Regularly update blogs and product pages
二、外贸新人职业发展建议
2. Career Advice for Foreign Trade Beginners
1. 评估公司平台
• 如果公司提供良好培训和学习机会，建议坚持3-6个月
• 观察公司是否有成熟的业务体系和客户资源
1. Evaluate Company Platform
• If the company provides good training, recommend persisting for 3-6 months
• Observe if the company has mature business systems and customer resources
2. 个人成长路径
• 前3个月重点学习外贸流程和单证知识
• 6个月后可以开始接触客户开发和谈判
2. Personal Growth Path
• Focus on learning trade procedures and documentation in first 3 months
• Start contacting customer development and negotiation after 6 months
3. 辞职决策标准
• 如果公司管理混乱、无培训体系，建议尽早寻找新平台
• 如果只是个人暂时没开单，建议坚持学习积累经验
3. Resignation Decision Criteria
• If company management is chaotic with no training system, recommend finding new platform early
• If just temporarily no orders, recommend persisting to gain experience
