Shopee在拉美市场的成功扩张：为何成为热门电商平台？
评价好的武汉SEO推广，谷歌相机为什么不推广？
Well-rated Wuhan SEO promotion, why doesn't Google Camera get promoted?
拉美主流热门电商平台——Shopee
Latin America's mainstream popular e-commerce platform - Shopee
我的新老朋友们~今天周五了！非常开心让我们在这迎接周日的喜悦中来继续更新拉美电商平台的相关内容吧~今天带来的分享是——Shopee扩张拉美成绩亮眼，成为拉美最热门的电商APP
My old and new friends~ It's Friday today! We're so happy to continue updating content about Latin American e-commerce platforms as we welcome the joy of Sunday~ Today's sharing is - Shopee's impressive expansion in Latin America, becoming the hottest e-commerce APP in the region
Shopee在拉美市场的亮眼表现
Shopee's Outstanding Performance in Latin America
Shopee是东南亚最大的在线市场，在拉丁美洲的业务也在不断增长，其在拉美开拓的国家包括巴西、墨西哥、哥伦比亚和智利。
Shopee is the largest online marketplace in Southeast Asia, and its business in Latin America continues to grow. The countries it has expanded to in Latin America include Brazil, Mexico, Colombia and Chile.
Shopee于2015年在新加坡成立，是一家纯线上平台。Shopee在巴西的月访问量接近4100万，在墨西哥、哥伦比亚和智利的流量也在不断增长。2021年Shopee总订单量达61亿，同比增长116.5%。
Founded in Singapore in 2015, Shopee is a pure online platform. Shopee's monthly visits in Brazil are close to 41 million, and traffic in Mexico, Colombia and Chile continues to grow. In 2021, Shopee's total orders reached 6.1 billion, a year-on-year increase of 116.5%.
Shopee在2019年10月进入了巴西，而如今，巴西已经成为Shopee月活用户最多的市场，超过了印度尼西亚。
Shopee entered Brazil in October 2019, and today, Brazil has become Shopee's market with the most monthly active users, surpassing Indonesia.
拉美市场潜力巨大
Huge Potential in Latin American Market
拉美电商市场比东南亚更为"多金"，拉美国家数量是东南亚的两倍，并且分布在更大的地理范围内，加之巴西和墨西哥的消费力比印度和泰国更为强大，人均收入高，电商渗透率低，意味着潜在机会更大。
The Latin American e-commerce market is more "golden" than Southeast Asia. The number of Latin American countries is twice that of Southeast Asia and distributed over a larger geographical area. In addition, the consumption power of Brazil and Mexico is stronger than that of India and Thailand, with higher per capita income and lower e-commerce penetration, meaning greater potential opportunities.
同时，Shopee很好地发挥了自身平台市场营销的优势，与网红合作、大量优惠券、互动的小游戏，成功将东南亚的经验复刻到巴西、墨西哥的站点，快速打入拉美电商市场。
At the same time, Shopee has made good use of its platform's marketing advantages, cooperating with influencers, offering numerous coupons, and interactive mini-games, successfully replicating its Southeast Asian experience to sites in Brazil and Mexico, quickly entering the Latin American e-commerce market.
主要产品类别
Main Product Categories
Shopee平台主要围绕四大品类：电子、快消、生活、时尚，为卖家提供专业品类分析和服务支持
The Shopee platform mainly focuses on four major categories: electronics, FMCG, lifestyle, and fashion, providing sellers with professional category analysis and service support.
平台优势
Platform Advantages
平台升级SLS物流服务发货极简：卖家仅需将货物寄往转运仓，无需担心后续物流，部分城市更有SPS上门揽货服务
Platform upgraded SLS logistics service with simplified shipping: sellers only need to send goods to transit warehouses without worrying about subsequent logistics, and some cities even have SPS door-to-door pickup service.
低价高效：多种物流渠道进一步控制成本。中小件一般走空运，算上入仓、通关和配送，最快8天到达目的地
Low-cost and efficient: multiple logistics channels further control costs. Small and medium-sized items are generally shipped by air, and including warehousing, customs clearance and delivery, they can reach the destination in as fast as 8 days.
尾程派送稳定：携手百逾家物流伙伴，确保最后一公里安全送达
Stable last-mile delivery: partnering with over 100 logistics partners to ensure safe delivery of the last mile.
推出墨西哥海外仓
Launched Mexico overseas warehouse.
好啦这就是今天分享给大家的全部内容，老规矩，更多精彩的拉美市场分析可点击下方链接领取：完整版ECCANG 出品的《2022拉美电商消费趋势与本土化布局》报告
Well, that's all the content we're sharing with you today. As usual, for more exciting Latin American market analysis, you can click the link below to get: the full version of the "2022 Latin American E-commerce Consumption Trends and Localization Layout" report produced by ECCANG.
