东欧电商市场崛起：eMAG平台成为跨境电商新蓝海
欧洲市场格局正在发生重大转变，"新欧洲"（东欧国家）正逐渐挑战"老欧洲"（西欧国家）的市场主导地位。根据euromonitor数据显示，2021年东欧跨境电商市场规模已达1092亿美元。
The European market landscape is undergoing significant changes, with "New Europe" (Eastern European countries) gradually challenging the market dominance of "Old Europe" (Western European countries). According to euromonitor data, the Eastern European cross-border e-commerce market reached $109.2 billion in 2021.
虽然市场规模仍不及西欧，但增长势头强劲：2016-2021年间，东欧和西欧的复合年增长率(CAGR)分别为29.9%和18.5%。这一差异主要源于东欧经济快速发展、市场教育不断深入，以及庞大的人口基数和逐年提升的电商渗透率。
Although the market size is still smaller than Western Europe, the growth momentum is strong: from 2016 to 2021, the compound annual growth rates (CAGR) for Eastern and Western Europe were 29.9% and 18.5% respectively. This difference mainly stems from Eastern Europe's rapid economic development, deepening market education, large population base, and逐年 increasing e-commerce penetration.
为什么东欧市场值得关注？
Why is the Eastern European market worth attention?
中信建投《出口电商系列研究报告》指出，东欧经济体实力强劲，爱沙尼亚、立陶宛、捷克等国的人均GDP已超过西班牙。加上中国"一带一路"政策的支持（今年一季度对沿线国家出口增长达92.7%），东欧正成为欧盟最具活力的新兴市场。
CITIC Securities' "Export E-commerce Series Research Report" points out that Eastern European economies are strong, with countries like Estonia, Lithuania, and the Czech Republic having per capita GDP exceeding Spain's. Coupled with the support of China's "Belt and Road" policy (exports to countries along the route grew by 92.7% in the first quarter of this year), Eastern Europe is becoming the most dynamic emerging market in the EU.
eMAG平台：东欧市场的电商巨头
eMAG Platform: The E-commerce Giant in Eastern Europe
虽然中国卖家对eMAG可能不太熟悉，但它在罗马尼亚市场占据着绝对主导地位，覆盖了85%以上的线上线下市场份额。eMAG的业务布局涵盖整个中东欧地区，拥有完善的生态闭环系统，包括时尚垂直平台FASHION DAYS。
Although Chinese sellers may not be very familiar with eMAG, it holds an absolute dominant position in the Romanian market, covering over 85% of online and offline market share. eMAG's business layout covers the entire Central and Eastern Europe region, with a complete ecological closed-loop system, including the fashion vertical platform FASHION DAYS.
平台热销品类分析
Analysis of Popular Product Categories
1. 3C和小家电：作为以电子产品起家的平台，这是最安全的品类选择
2. 竞争较小的蓝海品类
3. 季节性产品（需提前3个月准备）
1. 3C and small household appliances: As a platform that started with electronic products, this is the safest category choice
2. Blue ocean categories with less competition
3. Seasonal products (need to prepare 3 months in advance)
入驻要求简化，卖家只需提供：
- 公司营业执照
- 法人身份证件
- 开户证明（可通过连连、派安盈等支付平台获取）
Simplified entry requirements, sellers only need to provide:
- Company business license
- Legal person ID documents
- Account opening certificate (can be obtained through payment platforms like LianLian, Payoneer, etc.)
