多渠道SEO推广需要什么条件？谷歌SEO和SEM的区别解析
独立站建站如此简单？新手小白必读！
Is Building an Independent Site Really That Simple? A Must-Read for Beginners!
独立站成为越来越多跨境卖家的新选择。在正式开启独立站运营之旅前，卖家首先需要拥有一个自己的独立站。那么，独立站建站的详细步骤是什么？新手小白又该从哪方面入手呢？
Independent sites are becoming the new choice for more and more cross-border sellers. Before officially starting the journey of independent site operation, sellers first need to have their own independent site. So, what are the detailed steps for building an independent site? Where should beginners start?
准备工作
Preparation
品牌名称：品牌名称是一切的基础，也是独立站的标志之一。卖家无论是前期网站设计，还是后期推广运营，都离不开品牌名称。一个简单、极具代表性且容易传播的品牌名称，能让跨境卖家的网站更容易被记住。
Brand Name: The brand name is the foundation of everything and one of the symbols of an independent site. Whether it's early-stage website design or later promotion and operation, sellers cannot do without a brand name. A simple, highly representative, and easily spreadable brand name can make cross-border sellers' websites more memorable.
品牌 logo：相较于文字，图形更容易给人留下深刻印象。通过品牌 logo，消费者可以直接联想到卖家的独立站。卖家可以自己通过线上工具设计，也可以外包给专业的设计师。
Brand Logo: Compared to text, graphics leave a deeper impression. Through the brand logo, consumers can directly associate it with the seller's independent site. Sellers can design it themselves using online tools or outsource it to professional designers.
选择建站平台：建站平台大致可分为三类，分别是 SaaS 建站、自主开发网站、开源建站。
Choosing a Website Building Platform: Website building platforms can be roughly divided into three categories: SaaS website building, self-developed websites, and open-source website building.
SaaS 建站：建站公司会提供建站相关的所有服务，卖家只需付钱并提供相关资料，建站公司就能在很短的时间内搭建出一个完整的网站。
SaaS Website Building: The website building company provides all services related to website building. Sellers only need to pay and provide relevant materials, and the company can set up a complete website in a short time.
自主开发网站：这种方式比较适合大卖或外贸公司。有充足资金的卖家可以聘请专业的开发团队，完成从建站到后期维护的所有工作。
Self-Developed Websites: This method is more suitable for large sellers or foreign trade companies. Sellers with sufficient funds can hire professional development teams to complete all tasks from website building to later maintenance.
开源建站：利用一些开源系统进行网站搭建。虽然不需要像专门的团队那样庞大，但卖家本身需要具备一定的编程基础，否则在开发过程中可能会遇到很多难以解决的问题。
Open-Source Website Building: Use some open-source systems to build websites. Although it doesn't require a team as large as a specialized one, sellers themselves need to have some programming foundation; otherwise, they may encounter many difficult problems during the development process.
域名的选择：如果卖家选择 SaaS 建站，建站公司通常会附赠域名；如果是后两者，就需要自行购买。注册与品牌名相同、简单好记且以.com 为末尾的域名，更有利于推广。
Domain Name Selection: If sellers choose SaaS website building, the company usually includes a domain name; for the latter two options, sellers need to purchase it themselves. Registering a domain name that matches the brand name, is simple and memorable, and ends with .com is more conducive to promotion.
对接支付方式：对接好支付方式，消费者才能顺利付款。我们的系统不仅对接了全球 50+种支付方式，还对接了北美、拉美、欧洲、中东、亚太等地区的本地支付方式。此外，我们的站点会根据消费者的 IP 自动切换对应的支付方式，帮助卖家提升付款率。同时，我们还是国内首家在后台就能直接处理贝宝争议的独立站平台，能够有效提升跨境卖家的工作效率。
Payment Method Integration: Only by integrating payment methods can consumers pay smoothly. Our system not only integrates over 50 global payment methods but also local payment methods in regions such as North America, Latin America, Europe, the Middle East, and Asia-Pacific. Additionally, our site automatically switches to the corresponding payment method based on the consumer's IP, helping sellers improve payment rates. At the same time, we are the first independent site platform in China that can directly handle PayPal disputes in the background, effectively improving the efficiency of cross-border sellers.
店铺装修：虽然 SaaS 建站会帮助卖家设计好版面，但跨境卖家仍需根据自己的想法对网站进行调整。如果是开源建站，则需要自行购买主题模板或进行整体网页设计。
Store Decoration: Although SaaS website building helps sellers design the layout, cross-border sellers still need to adjust the website according to their own ideas. For open-source website building, sellers need to purchase theme templates or design the entire webpage themselves.
添加插件与应用：独立站卖家在运营过程中会用到很多插件，这些插件可以帮助卖家提高工作效率和运营效果。当然，卖家也可以在后续运营过程中根据实际需求逐步添加。
Adding Plugins and Applications: Independent site sellers will use many plugins during operation, which can help improve work efficiency and operational effectiveness. Of course, sellers can also gradually add them based on actual needs during subsequent operations.
最后，卖家将所有文案和图片内容填充进网站，完成后还需要对网站进行持续优化。
Finally, sellers need to fill the website with all copy and image content, and continuous optimization is required after completion.
