亚马逊A9算法深度解析：跨境电商如何获取优质流量？
亚马逊A9算法深度解析：跨境电商如何获取优质流量？
Amazon A9 Algorithm Deep Dive: How Cross-border E-commerce Can Acquire Quality Traffic
什么是亚马逊A9算法？
What is Amazon A9 Algorithm?
亚马逊A9算法的英文名称为A9 Algorithm，从单词的含义上来看，顾名思义，就是亚马逊通过对买家搜索关键词、浏览习惯、购买行为等进行记录分析，从全站的类目商品中挑选出最符合消费者购买需求的产品，让消费者达到最佳的购物体验。
The English name of Amazon's A9 algorithm is A9 Algorithm. As the name suggests, it is Amazon's system that analyzes buyers' search keywords, browsing habits, and purchasing behaviors to select products from across all categories that best meet consumers' needs, providing them with the optimal shopping experience.
影响A9算法的因素有哪些？
What Factors Affect the A9 Algorithm?
A9算法中最核心的三个指标分别是：相关性、转化率、客户留存率。
The three most critical metrics in the A9 algorithm are: relevance, conversion rate, and customer retention rate.
相关性 (Relevance)
最直白的解释就是让亚马逊知道你的产品和用户搜索的关键词相关。举个例子，当用户在亚马逊搜索"mouse"，首先你的产品里要包含"mouse"这个关键词，才能和用户的搜索行为产生相关性，也才能被用户搜索到。
In simple terms, relevance means ensuring Amazon understands that your product matches the keywords users are searching for. For example, when a user searches for "mouse" on Amazon, your product must include the keyword "mouse" to establish relevance with the search behavior and be discoverable.
已知的关键词权重主要有：
Key factors affecting keyword weight include:
- 是否在Title中出现 (Presence in Title)
- 是否在Search Term中出现 (Presence in Search Term)
- 是否在Bullet Point和Description出现 (Presence in Bullet Points and Description)
- 是否在Review中出现 (Presence in Reviews)
- 是否在Q/A中出现 (Presence in Q&A)
转化率 (Conversion Rate)
在亚马逊A9算法中，转化率占有很大的比重，在其他因素都相同的情况下，转化率越高的产品排名自然也就越高。转化率很大一部分取决于Listing，提升转化率就需要考虑多方面的因素。
In the Amazon A9 algorithm, conversion rate carries significant weight. All else being equal, products with higher conversion rates naturally rank higher. Conversion rate largely depends on the product listing, and improving it requires considering multiple factors.
最重要的影响因素包括：
The most important factors include:
- 销量 (Sales Volume)
- Review (Product Reviews)
- QA (Questions & Answers)
- 图片 (Product Images)
- 产品变体 (Product Variations)
留存率 (Retention Rate)
顾客买了一件产品，订单处理速度、产品售后，都会影响产品的满意率。如果用户发现质量很不错，服务也很到位，下次想买同类产品当然会首先想到这家店。用户复购率、留存率增加，可以大大提升产品权重。
After a customer purchases a product, order processing speed and after-sales service affect satisfaction rates. If users find the quality excellent and service satisfactory, they will naturally think of the same store when purchasing similar products in the future. Increased repurchase and retention rates can significantly boost product weight.
亚马逊的核心特点：
Amazon's Core Characteristics:
亚马逊的一大特点就是重产品、轻店铺，重买家、轻卖家的平台，产品质量和服务质量是亚马逊的核心，只有自己产品质量过硬，服务优质，产品权重才会不断提升。
One of Amazon's key characteristics is its product-centric rather than store-centric approach, prioritizing buyers over sellers. Product quality and service quality are at Amazon's core. Only with excellent product quality and superior service can product weight continue to improve.
