外贸站Google推广的两种核心方法
在Google上进行外贸推广主要有两种主流方法：谷歌SEO和谷歌广告。
There are two mainstream methods for foreign trade promotion on Google: Google SEO and Google Ads.
1. 谷歌SEO（搜索引擎优化）
1. Google SEO (Search Engine Optimization)
谷歌SEO是一种免费的推广方式。通过优化网站的关键词、元标签、网页内容等，使其在谷歌搜索结果中的排名提高，从而增加网站的曝光率和流量。
Google SEO is a free promotion method. By optimizing keywords, meta tags, and webpage content, it improves the website's ranking in Google search results, thereby increasing exposure and traffic.
在选择关键词时，应避免盲目追求热门关键词，而是选择与网站内容相关且转化率较高的精准关键词。此外，长尾词的排名难度相对较小，但转化率较高，因此也应予以重视。
When selecting keywords, avoid blindly pursuing popular keywords, but instead choose high-conversion precise keywords relevant to the website content. Additionally, long-tail keywords are relatively easier to rank for and have higher conversion rates, so they should also be prioritized.
2. 谷歌广告（Google AdWords）
2. Google Ads (formerly Google AdWords)
谷歌广告是谷歌提供的一种付费广告服务。通过这种方式，您可以将网站的广告信息直接显示在谷歌搜索引擎结果页（SERP）上，无需等待网站逐步提升排名。
Google Ads is a paid advertising service provided by Google. Through this method, you can directly display your website's ads on Google Search Engine Results Pages (SERPs) without waiting for gradual ranking improvements.
