跨境电商必备：Google SEO优化与竞价推广核心术语全解析

跨境电商必备：Google SEO优化与竞价推广核心术语全解析

Cross-border E-commerce Essentials: Complete Guide to Google SEO Optimization and Bidding Promotion Terminology

国际顶尖跨境电商平台的运营离不开专业的数字营销知识。本文将为您全面解析Google竞价推广和SEO优化的核心术语，帮助您在跨境电商领域游刃有余。

SEO Optimization Terms

SEO: 搜索引擎优化 (Search Engine Optimization)

Domain: 域名 (Website address ending with .com, .org, etc.)

Bot/Crawler: 爬虫/蜘蛛 (Automated program that indexes web pages)

Domain Authority: 域名权重 (Website authority score)

Traffic: 访问量 (Total visits to a website)

Website Operation Terms

GMV: 总成交额 (Gross Merchandise Volume)

SKU: 库存量单位 (Stock Keeping Unit)

3PL: 第三方物流 (Third Party Logistics)

CRM: 客户关系管理 (Customer Relationship Management)

LTV: 用户生命周期价值 (Life Time Value)

Google竞价推广（Google Ads）是跨境电商获取精准流量的重要渠道。通过关键词竞价，商家可以将产品展示在搜索结果页的显著位置。

Google Ads is crucial for cross-border e-commerce to acquire targeted traffic. Through keyword bidding, merchants can display products in prominent positions on search results pages.

SEO优化的核心机密在于：

• 高质量内容创作 (High-quality content creation)
• 技术优化 (Technical optimization)
• 权威外链建设 (Authoritative backlink building)
• 用户体验提升 (User experience enhancement)

跨境电商平台TigerLittle专为中小企业提供一站式海外营销解决方案，帮助商家拓展全球市场。

TigerLittle, a cross-border e-commerce platform, provides one-stop global marketing solutions for SMEs to expand into international markets.

掌握这些专业术语和优化技巧，您就能在跨境电商领域如鱼得水，实现业务快速增长！

Mastering these professional terms and optimization techniques will help you excel in cross-border e-commerce and achieve rapid business growth!