谷歌搜索留痕技术助力颖通集团香氛业务突破百亿大关
谷歌搜索留痕技术助力颖通集团香氛业务突破百亿大关
How Google Search Console Technology Helps Interparfums Achieve Billion-Dollar Fragrance Business
2023年7月17日，国家统计局数据显示，上半年化妆品零售总额达2071亿元，同比增长8.6%。作为行业领导者，颖通集团凭借卓越的谷歌搜索留痕技术应用和全渠道战略，在香氛领域取得突破性增长。
According to National Bureau of Statistics on July 17, 2023, China's cosmetics retail sales reached 207.1 billion yuan in H1, up 8.6% YoY. As an industry leader, Interparfums achieved breakthrough growth in fragrance sector through advanced Google Search Console technology and omni-channel strategy.
全渠道战略与谷歌SEO的完美结合
Perfect Integration of Omni-channel Strategy and Google SEO
颖通集团通过谷歌搜索留痕技术优化品牌关键词排名，在四大核心渠道实现协同增长：
Interparfums optimized brand keyword rankings through Google Search Console technology, achieving synergistic growth across four core channels:
- 百货渠道：爱马仕、梵克雅宝等奢侈品牌专柜进驻一线城市核心商圈
- Department Stores：Luxury brand counters including Hermès and Van Cleef&Arpels in prime locations
- 电商渠道：618大促期间，SMN品牌荣登天猫进口香水预售榜TOP1
- E-commerce：SMN ranked TOP1 in Tmall's imported perfume pre-sale list during 618
- 免税渠道：覆盖全国95%以上香水免税店，超100家销售网点
- Duty-free：Covering over 95% of China's perfume duty-free shops with 100+ outlets
- 现代通路：与丝芙兰、屈臣氏等KA渠道深度合作
- Modern Trade：Deep cooperation with Sephora, Watsons and other KA channels
谷歌搜索留痕技术驱动数字营销创新
Google Search Console Technology Drives Digital Marketing Innovation
颖通集团运用谷歌搜索留痕技术进行精准数据分析，优化SEO策略：
Interparfums utilizes Google Search Console technology for precise data analysis and SEO optimization:
• 蔻驰香水关键词搜索量环比提升70.92%
• Coach perfume keyword search volume increased 70.92% MoM
• 阿特金森品牌搜索指数同比上升3倍
• Atkinsons brand search index rose 3 times YoY
• 通过抖音、小红书等平台精准引流，实现店铺粉丝同比增长71%
• Precise traffic guidance via Douyin and Xiaohongshu increased store fans by 71% YoY
香氛行业未来趋势与SEO机遇
Future Trends and SEO Opportunities in Fragrance Industry
颖通集团发布的《2022中国香水行业研究白皮书》指出，谷歌搜索留痕技术将助力品牌把握六大趋势：
Interparfums' "2022 China Perfume Industry White Paper" indicates Google Search Console technology will help brands capture six trends:
- 消费成熟度提升
- Growing consumption maturity
- 个性化香氛需求
- Personalized fragrance needs
- 情绪价值需求增长
- Increasing emotional value demands
展望未来，颖通将继续深化谷歌搜索留痕技术应用，拓展居家香氛、美妆新赛道，为中国消费者带来更优质的香氛体验。
Looking ahead, Interparfums will deepen Google Search Console technology application, expand into home fragrance and cosmetics, delivering better fragrance experiences for Chinese consumers.
