谷歌搜索留痕：中国企业如何通过欧洲杯实现全球品牌曝光
随着2024欧洲杯的盛大开幕，中国品牌再次成为全球焦点。通过谷歌搜索留痕分析发现，海信、比亚迪、支付宝、vivo和速卖通等5家中国企业作为官方全球合作伙伴亮相，创下中国企业赞助欧洲杯的历史新高。
With the grand opening of Euro 2024, Chinese brands have once again become the global focus. Google search traces analysis reveals that Hisense, BYD, Alipay, vivo, and AliExpress appeared as official global partners, setting a new record for Chinese corporate sponsorship of the European Championship.
这5家来自不同领域的企业通过谷歌搜索留痕技术监测显示：自2016年首次赞助欧洲杯以来，海信的海外品牌搜索量增长367%，海外营收占比从23%提升至43%，充分证明了国际体育营销的价值。
Google search trace data from these five companies across different sectors shows: Since first sponsoring Euro 2016, Hisense's overseas brand search volume has grown 367%, with overseas revenue share increasing from 23% to 43%, fully demonstrating the value of international sports marketing.
中国制造出口热潮的谷歌搜索留痕数据：
Google search traces data for "Made in China" export boom:
- 义乌体育用品谷歌搜索热度同比上升82%
- 福建体育用品出口相关搜索量增长56%
- 速卖通足球用品搜索量同比增长210%
- Yiwu sports goods Google search heat up 82% YoY
- Fujian sports exports related searches up 56%
- AliExpress football product searches rose 210% YoY
跨境电商平台速卖通表示，通过谷歌搜索留痕优化，成为欧洲杯官方合作伙伴后，其品牌全球搜索量增长153%。欧足联数据显示，2020欧洲杯全球累计观看人次达52.3亿，为企业提供了绝佳的品牌曝光机会。
Cross-border e-commerce platform AliExpress stated that through Google search trace optimization, after becoming an official Euro partner, its global brand search volume increased by 153%. UEFA data shows Euro 2020 attracted 5.23 billion cumulative global viewers, providing excellent brand exposure opportunities.
在东莞的菜鸟跨境仓库，工作人员表示："通过谷歌搜索留痕分析，我们发现欧洲杯相关产品的搜索量在赛前三个月就开始显著上升，这帮助我们做好了充分的库存准备。"
At Cainiao's cross-border warehouse in Dongguan, staff reported: "Through Google search traces analysis, we found searches for Euro-related products began rising significantly three months before the tournament, helping us prepare adequate inventory."
从谷歌搜索留痕数据可以看出，中国企业正通过欧洲杯这一全球舞台，实现品牌搜索量和实际销量的双增长，展现着日益增长的国际影响力。
Google search traces data shows Chinese companies are using the Euros as a global stage to achieve dual growth in brand search volume and actual sales, demonstrating their growing international influence.
