TikTok Shop美区旺季经营策略：揭秘3倍GMV增长秘籍
随着下半年电商旺季来临，TikTok Shop美区跨境业务迎来重大利好。平台近期密集推出多项扶持政策，包括"亿元俱乐部"专项政策、"百万英镑俱乐部"计划以及"美区跨境新商启航计划"，通过真金白银的补贴和资源倾斜，助力卖家实现业绩突破。
As the peak e-commerce season approaches in the second half of the year, TikTok Shop's US cross-border business welcomes major benefits. The platform has recently introduced multiple support policies, including the "Billion Dollar Club" special policy, "Million Pound Club" plan, and "US Cross-border New Merchant Launch Program," providing substantial subsidies and resource support to help sellers achieve breakthrough performance.
01 美区业务爆发式增长
01 Explosive Growth in US Business
自去年9月推出美区自运营模式以来，TikTok Shop美区业务呈现强劲增长态势。在6月夏季大促中，单日GMV峰值超越去年黑五记录，并出现首个单场百万美金直播间。年中大促再次刷新纪录，"亿元俱乐部"卖家第二季度GMV环比增长49%。
Since the launch of the US self-operation model in September last year, TikTok Shop's US business has shown strong growth momentum. During the June summer promotion, the single-day GMV peak exceeded last year's Black Friday record, with the first single live broadcast session reaching one million dollars. The mid-year promotion set new records again, with "Billion Dollar Club" sellers achieving 49% quarter-on-quarter GMV growth in Q2.
02 三大维度冲击3倍GMV目标
02 Three Dimensions to Achieve 3X GMV Target
TikTok Shop美区旺季经营策略聚焦"卖好货、建品牌、新高地"三大维度：
- 卖好货：提供货补+投流专项激励，入选商城"Today's Deal"频道，享受流量曝光支持
- 建品牌：对接千万粉达人资源，扶持自制内容，参与"超级品牌日"等营销IP
- 新高地：升级"亿元俱乐部"政策，提供免佣加码和大促优先参与权益
TikTok Shop's US peak season strategy focuses on three dimensions: "Selling Good Products, Building Brands, New Heights":
- Selling Good Products: Providing product subsidies + advertising incentives, selection for the mall's "Today's Deal" channel, and traffic exposure support
- Building Brands: Connecting with influencers with millions of followers, supporting self-made content, participating in marketing IPs like "Super Brand Day"
- New Heights: Upgrading the "Billion Dollar Club" policy, providing additional commission exemptions and priority participation in promotions
03 自制内容成增长新引擎
03 Self-made Content Becomes New Growth Engine
平台特别推出自制内容专项激励政策，覆盖整个第三季度。成功案例显示：
- 小家电品牌Euhomy通过自制内容实现日销千单突破
- 自制短视频投放转化成本低于达人合作内容
- 智能健身品牌Merach半年内日均GMV增长4倍
The platform has specially launched a self-made content incentive policy covering the entire third quarter. Success cases show:
- Small appliance brand Euhomy achieved a breakthrough of 1,000 daily orders through self-made content
- The conversion cost of self-made short videos is lower than influencer collaboration content
- Smart fitness brand Merach achieved 4X growth in daily average GMV within six months
TikTok Shop跨境电商副总裁木青表示："随着下半年旺季到来，我们有信心与卖家一起迎来更快、更好的生意增长。"
Mu Qing, Vice President of TikTok Shop Cross-border E-commerce, said: "With the peak season approaching in the second half of the year, we are confident to achieve faster and better business growth together with sellers."
