2020年Google Ads认证考试全攻略：免费获取官方广告证书
2020年Google Ads认证考试全攻略：免费获取官方广告证书
Complete Guide to Google Ads Certification 2020: Get Official Advertising Credentials for Free
为什么Google Ads认证值得考取？
Why is Google Ads Certification Worth Getting?
对于数字营销从业者来说，Google Ads认证是提升专业能力的绝佳途径。该认证由谷歌官方提供，完全免费，涵盖搜索广告、展示广告、视频广告等多种广告形式的基础知识。
For digital marketing professionals, Google Ads certification is an excellent way to enhance professional skills. This certification is officially provided by Google, completely free, and covers basic knowledge of various advertising formats including search ads, display ads, and video ads.
认证的两大核心价值：
Two Core Values of Certification:
- 求职优势：部分公司在招聘广告优化师时会要求提供此证书
- Career Advantage: Some companies require this certificate when hiring ad optimizers
- 知识学习：通过官方课程系统掌握谷歌广告投放基础知识
- Knowledge Learning: Master the basics of Google advertising through official courses
如何获取Google Ads认证？
How to Get Google Ads Certification?
1. 访问Google广告学院
1. Visit Google Academy for Ads
2. 选择"Google Ads"课程模块
2. Select the "Google Ads" course module
3. 完成7大认证类型的学习：
3. Complete learning in 7 certification types:
- 数字销售认证
- Digital Sales Certification
- 展示广告认证
- Display Ads Certification
- 移动广告认证
- Mobile Ads Certification
- 搜索广告认证
- Search Ads Certification
- 视频广告认证
- Video Ads Certification
- 购物广告认证
- Shopping Ads Certification
认证常见问题解答
FAQ About Certification
Q：考试需要多长时间？
A：基础课程约90分钟，正确率需达80%
Q: How long does the exam take?
A: The basic course takes about 90 minutes with an 80% accuracy requirement
Q：证书有效期多久？
A：1年有效期，过期需重新考试
Q: How long is the certificate valid?
A: 1 year validity period, re-examination required after expiration
Q：考试难度如何？
A：相对简单，注重基础知识和实操场景
Q: How difficult is the exam?
A: Relatively simple, focusing on basic knowledge and practical scenarios
重要提示：虽然认证有助于求职，但实际工作中更看重实操经验。建议新手系统学习，有经验者可选择性复习。
Important Note: While certification helps in job hunting, practical experience is more valued in actual work. Beginners are advised to study systematically, while experienced professionals can review selectively.
