跨境电商物流新趋势：安克创新押注亚马逊FBA重大红利

跨境电商物流新趋势：安克创新押注亚马逊FBA重大红利

New Trends in Cross-border E-commerce Logistics: Anker Bets on Amazon FBA's Major Benefits

跨境电商物流的重要性

The Importance of Cross-border E-commerce Logistics

在跨境电商的浪潮中，物流扮演着举足轻重的角色。它不仅是卖家出海链条的坚实后盾，更是连接商品与消费者之间的桥梁。

In the wave of cross-border e-commerce, logistics plays a pivotal role. It serves not only as the solid backbone for sellers going global but also as the bridge connecting products with consumers.

安克创新副总裁吴灼辉在2024全球智慧物流峰会上表示，电子消费品行业的竞争愈发激烈，跨境物流的顺畅程度直接影响着海外消费者的购物满意度。

Anker Vice President Wu Zhuohui stated at the 2024 Global Smart Logistics Summit that competition in the consumer electronics industry is intensifying, and the smoothness of cross-border logistics directly affects overseas consumers' shopping satisfaction.

亚马逊FBA新战略

Amazon FBA's New Strategy

亚马逊全球副总裁Eric Broussard强调："消费者比以往任何时候都更渴望寻找大量的、物美价廉且配送迅速的商品。"

Amazon Global Vice President Eric Broussard emphasized: "Consumers are more eager than ever to find a large quantity of affordable, high-quality products with fast delivery."

亚马逊供应链智能托管服务将正式面向中国卖家开放，提供从商品提货到最后一公里配送的一站式解决方案。

Amazon's Supply Chain Intelligent Hosting Service will be officially available to Chinese sellers, providing an end-to-end solution from product pickup to last-mile delivery.

物流选择避坑指南

Logistics Selection Guide

跨境电商物流百晓生创始人王永强建议，新卖家应采取集中化的物流采购策略，亚马逊FBA能够一站式满足新卖家的物流需求。

Wang Yongqiang, founder of Cross-border E-commerce Logistics Expert, suggests that new sellers should adopt a centralized logistics procurement strategy, as Amazon FBA can meet all logistics needs of new sellers.

重要提示：2025年美国站的销售佣金和亚马逊物流费用将维持不变，新卖家可享受FBA费用减免和销售额返还。

Important Notice: In 2025, the referral fees and FBA fees for US marketplace will remain unchanged, and new sellers can enjoy FBA fee waivers and sales rebates.

成功案例分享

Success Story

中国汽配企业凌越通过使用FBA，实现了30%的销量增长，FBA订单占比达到25%，成功打开了海外市场。

Chinese auto parts company Lingyue achieved a 30% sales growth by using FBA, with FBA orders accounting for 25% of total sales, successfully entering overseas markets.

2025年物流战略建议：跨境电商卖家应抓住亚马逊FBA政策红利，以低风险方式拓展海外业务。

2025 Logistics Strategy Recommendation: Cross-border e-commerce sellers should seize the opportunity of Amazon FBA's policy benefits to expand overseas business with low risk.