优先选择的SEO推广公司谷城：谷歌竞价推广有几种模式？

优先选择的SEO推广公司谷城：谷歌竞价推广有几种模式？

Top SEO Agency in Gucheng: How Many Types of Google Ads Exist?

谷歌：搜索巨头还是广告巨头？

Google: Search Giant or Advertising Giant?

坊间有一种说法流传开来：Google 并非一家科技公司，而是全球最大的广告公司。事实上，Google 的大部分收入都来自广告业务（AdWords）。

There's a popular saying: Google isn't a tech company but the world's largest advertising firm. In reality, most of Google's revenue comes from its advertising business (AdWords).

AdWords 主要有两种盈利模式：

Google AdWords operates in two main monetization models:

1. 搜索引擎广告

1. Search Engine Advertising

例如，在 Google 上搜索关键词后，在搜索结果的顶部或右侧会显示相关度较高的广告。这些广告是根据用户输入的关键词显示的，通常也是用户感兴趣且可能会点击的，这种模式按 CPC 收费。

For example, when you search for keywords on Google, highly relevant ads appear at the top or right side of search results. These ads are displayed based on user-entered keywords and typically match user interests, following a CPC (Cost Per Click) pricing model.

2. 展示广告网络

2. Display Advertising Network

网站主和开发者们通过 Google 的 AdSense 产品与 Google 合作，将他们网页上的一批广告位让给 Google。这些网站主和开发者在业界被称为发布商，移动 APP 开发者也是发布商的一部分。

Website owners and developers partner with Google through its AdSense program, allocating ad spaces on their pages to Google. These publishers include mobile app developers as part of the ecosystem.

Google 通过实时竞价系统实现精准营销，成为世界上最大的广告公司。AdSense 采用 CPC 计价模式，广告收入在 Google 和发布商之间按比例分配。

Google's real-time bidding system enables precision marketing, making it the world's largest advertising company. AdSense operates on a CPC model, with ad revenue shared between Google and publishers.

总结： Google 的广告主要有两种流量分发渠道——搜索引擎广告（自有流量）和展示广告网络（合作流量）。百度的商业模式与 Google 类似，但专注于中文市场。

Conclusion: Google primarily utilizes two advertising channels - search engine ads (owned traffic) and display networks (partner traffic). Baidu follows a similar model but focuses on the Chinese language market.