国产美妆品牌崛起：从中国制造到中国质造的华丽转身

国产美妆品牌崛起：从中国制造到中国质造的华丽转身

The Rise of Domestic Beauty Brands: A Transformation from "Made in China" to "Quality in China"

数据来源：海关总署、国家统计局 | Data Source: General Administration of Customs, National Bureau of Statistics

爆款产品迭出，"出海"步伐加速...近年来，国货化妆品快速崛起，越来越受消费者的青睐，成为从"中国制造"跃升到"中国质造"的典型代表。

With hit products emerging one after another and overseas expansion accelerating... In recent years, domestic cosmetics brands have rapidly risen in popularity, becoming a prime example of the transformation from "Made in China" to "Quality in China".

消费升级趋势下，以化妆品为代表的"美丽经济"快速发展。国家统计局数据显示，2023年，我国化妆品零售额达4142亿元，同比增长5.1%。

Amid the trend of consumption upgrading, the "beauty economy" represented by cosmetics has developed rapidly. Data from the National Bureau of Statistics shows that in 2023, China's cosmetics retail sales reached 414.2 billion yuan, a year-on-year increase of 5.1%.

研发创新：品质提升的核心竞争力

R&D Innovation: The Core Competitiveness for Quality Improvement

走进位于山东济南高新区的福瑞达生物股份有限公司，只见面膜无菌生产车间内，机械臂上下挥舞，将精华原液灌进装有面膜纸的袋内。

At Freda Biotechnology Co., Ltd. in Jinan High-tech Zone, Shandong Province, robotic arms in the sterile mask production workshop are busy filling essence into bags containing mask sheets.

"透明工厂"体现的是公司对产品品质的自信。"要想实现企业长远发展，必须进行技术改造，加大研发力度，提升产品品质。"福瑞达生物股份有限公司总经理高春明说。

"The 'transparent factory' reflects our confidence in product quality. To achieve long-term development, we must carry out technological transformation, increase R&D efforts, and improve product quality," said Gao Chunming, general manager of Freda Biotechnology.

数字化转型：智能制造新优势

Digital Transformation: New Advantages of Intelligent Manufacturing

广东广州白云区，全国化妆品产业主要聚集地之一。在诗妃化妆品生产车间，自动化设备不停运转，数字屏上显示着生产各流程的进展。

Baiyun District in Guangzhou, Guangdong is one of the main clusters of China's cosmetics industry. In the production workshop of Sephie Cosmetics, automated equipment keeps running while digital screens display the progress of each production process.

"化妆品行业正逐渐从'制造'向'智造'转变，通过数智化寻求转型升级。"广州诗妃化妆品有限公司负责人王佳华表示。

"The cosmetics industry is gradually transforming from 'manufacturing' to 'intelligent manufacturing', seeking transformation and upgrading through digital intelligence," said Wang Jiahua, head of Guangzhou Sephie Cosmetics Co., Ltd.

直播电商：激发消费新活力

Live Streaming E-commerce: Stimulating New Consumption Vitality

在浙江湖州吴兴区埭溪镇，新颖的销售方式让美妆产品更加火爆。国际美妆时尚博览中心的直播间里，主播绘声绘色地介绍美妆产品。

In Daixi Town, Wuxing District, Huzhou, Zhejiang, innovative sales methods have made beauty products even more popular. In the live broadcast room of the International Beauty Fashion Expo Center, hosts vividly introduce beauty products.

数据显示，去年美妆小镇美妆类企业外贸出口额同比增长220.5%，相关产品销售到70多个国家和地区。

Data shows that last year, the foreign trade export value of beauty enterprises in the Beauty Town increased by 220.5% year-on-year, with related products sold to more than 70 countries and regions.

未来展望："我们将紧跟国际前沿趋势，以科技创新驱动国产美妆高质量发展，努力打造中国自己的高端化妆品品牌。"高春明说。

Future Outlook: "We will keep up with international cutting-edge trends, drive the high-quality development of domestic beauty products through technological innovation, and strive to create China's own high-end cosmetics brands," said Gao Chunming.