高效SEO推广与谷歌竞价：如何把握海外客户采购周期提升询盘量
了解海外客户的采购周期和采购习惯，能够让外贸人在正确的时间，以正确的姿态出现在客户眼前。相较于激发客户需求，在客户有需求时出现，无疑会更容易成交一些。
Understanding overseas clients' purchasing cycles and habits enables foreign traders to appear before customers at the right time with the right approach. Compared to stimulating customer demand, appearing when customers already have needs will undoubtedly make closing deals easier.
采购周期 | Purchasing Cycles
海外客户采购一般会集中在两个时间段：
Overseas clients typically concentrate their purchases in two periods:
- 9-10月寻找，11月筛选，12月下单（为上半年销售准备）
- September-October: searching; November: screening; December: placing orders (for first-half sales)
- 3-5月寻找，5月筛选，6月下单（为下半年销售准备）
- March-May: searching; May: screening; June: placing orders (for second-half sales)
我们的温馨小贴士：这两个时间点也是展会密集举办的时刻，建议提前1-3个月进行线上推广。
Pro Tip: These periods coincide with trade show seasons. We recommend starting online promotions 1-3 months in advance.
更换供应商的原因 | Reasons for Supplier Changes
海外客户更换供应商主要有两类原因：
There are two main reasons overseas clients change suppliers:
- 对原供应商不满（质量、价格、服务等问题）
- Dissatisfaction with current supplier (quality, price, service issues)
- 寻找新产品（原供应商未能跟上技术迭代）
- Seeking new products (current supplier failed to keep up with technological updates)
采购习惯 | Purchasing Habits
欧洲买家：注重多款式小批量，重视工厂研发能力和产品环保性
European buyers: Prefer multiple styles in small quantities, value R&D capability and product eco-friendliness
中东买家：有宗教禁忌，喜欢讨价还价，对质量要求不高
Middle Eastern buyers: Have religious taboos, enjoy bargaining, less demanding on quality
北美买家：严格包装要求，重视工厂劳动合规性
North American buyers: Strict packaging requirements, emphasize factory labor compliance
我们拥有16年外贸建站经验，系统经过持续优化，完美匹配国内外操作习惯。
With 16 years of experience in foreign trade website building, our continuously optimized system perfectly suits both domestic and international operation habits.