萍乡谷歌竞价推广 | eBay英国站成人用品类别新政策解析

萍乡谷歌竞价推广 | eBay英国站成人用品类别新政策解析

Pingxiang Google Ads Promotion | Analysis of eBay UK's New Adult Products Category Policy

eBay英国站即将开放成人用品分类，但仅限白名单卖家参与。据外媒报道，未来几个月内，eBay英国站将正式推出成人用品类别，目前已有十几家精选零售商获得刊登资格。

eBay UK is about to open the adult products category, but only whitelisted sellers can participate. According to foreign media reports, in the coming months, eBay UK will officially launch the adult products category, and currently more than a dozen selected retailers have obtained listing qualifications.

长期以来，eBay仅向18岁以上用户提供成人用品，且英国站此前并未单独设立该分类。虽然线下商店和高街（商业街）有售，但平台要求卖家必须遵守"仅限成人购买政策"（Adults Only Policy）。

For a long time, eBay only provided adult products to users over 18 years old, and the UK site did not have a separate category for them. Although these products are available in offline stores and high streets, the platform requires sellers to comply with the "Adults Only Policy".

市场潜力巨大：随着电影《五十度灰》的热映，成人玩具和配件的需求显著增长。这个曾经被视为禁忌的话题，如今已被大众公开讨论。eBay显然注意到了这一潜力市场，决定让知名成人玩具零售商入驻以满足消费者需求。

Huge market potential: With the popularity of the movie "Fifty Shades of Grey", the demand for adult toys and accessories has increased significantly. This once taboo topic is now openly discussed by the public. eBay has clearly noticed this potential market and decided to invite well-known adult toy retailers to meet consumer demand.

新类别包含：性玩具、情趣服饰、恋物癖产品及其他配件等。但值得注意的是，平台上已存在大量成人用品listing，包括振动器、橡胶制品等。部分卖家通过将产品描述为"按摩器"来规避政策限制。

New category includes: sex toys, lingerie, fetish products and other accessories. However, it is worth noting that there are already a large number of adult product listings on the platform, including vibrators, rubber products, etc. Some sellers circumvent policy restrictions by describing products as "massagers".

eBay官方表示："英国站的性用品分类将仅对白名单卖家开放，主要是性玩具类。此举旨在清理不合规产品，确保买家从可信赖的卖家处购买。"其他产品（如情趣服饰）暂时不受影响，但平台将加强对此类产品的监管。

eBay officially stated: "The adult products category on the UK site will only be open to whitelisted sellers, mainly for sex toys. This move aims to clean up non-compliant products and ensure buyers purchase from trusted sellers." Other products (such as lingerie) are temporarily unaffected, but the platform will strengthen supervision of such products.

跨境电商启示：对于萍乡地区从事谷歌竞价推广的外贸企业，eBay这一政策变化值得关注。平台对特定品类的管控趋势表明，合规经营和获得官方认证将成为未来跨境电商的重要竞争力。

Cross-border e-commerce insights: For foreign trade companies in Pingxiang engaged in Google Ads promotion, this policy change on eBay is worth noting. The platform's control trend for specific categories shows that compliant operations and official certification will become important competitiveness for cross-border e-commerce in the future.