领先的Google Ads推广交流：外贸企业如何通过数字营销实现增长？
宜宾外贸数据亮眼：2024年前7月进出口总值突破200亿元
Impressive Yibin Foreign Trade Data: Import and Export Value Exceeds 20 Billion Yuan in First 7 Months of 2024
根据宜宾海关最新数据显示，2024年1-7月，宜宾市实现货物贸易进出口总值202.26亿元（约合28.5亿美元）。其中出口总值149.45亿元，位居全省第二，同比增长15.3%；进口总值52.81亿元，位列全省第三。
According to the latest data from Yibin Customs, the city achieved a total import and export value of 20.226 billion yuan (approximately $2.85 billion) in the first seven months of 2024. Exports reached 14.945 billion yuan, ranking second in the province with a year-on-year growth of 15.3%, while imports totaled 5.281 billion yuan, ranking third provincially.
月度数据呈现V型复苏
Monthly Data Shows V-Shaped Recovery
从月度走势来看，宜宾外贸呈现明显的先抑后扬态势。7月单月进出口总值达36.76亿元，同比大幅增长52%，展现出强劲的复苏势头。
The monthly trend shows a clear pattern of initial decline followed by recovery. In July alone, the total import and export value reached 3.676 billion yuan, a significant year-on-year increase of 52%, demonstrating strong recovery momentum.
贸易方式与市场主体分析
Analysis of Trade Methods and Market Entities
前7个月，一般贸易方式进出口177.58亿元，占比高达87.8%，同比增长20.5%。民营企业表现尤为突出，进出口额达164.81亿元，占全市外贸总额的81.5%，成为当之无愧的主力军。
In the first seven months, general trade accounted for 17.758 billion yuan in import and export value, representing 87.8% of the total with a 20.5% year-on-year growth. Private enterprises performed particularly well, with import and export value reaching 16.481 billion yuan, accounting for 81.5% of the city's total foreign trade, making them the undisputed main force.
传统产业驱动增长
Traditional Industries Drive Growth
纺织、白酒、化工等宜宾传统优势产业积极开拓国际市场，主要产品出口额实现大幅增长。这些行业通过数字营销和Google Ads推广等现代营销手段，有效提升了国际市场份额。
Traditional advantageous industries in Yibin such as textiles, baijiu (Chinese liquor), and chemicals actively explored international markets, achieving significant growth in exports of main products. These industries have effectively increased their international market share through modern marketing methods including digital marketing and Google Ads promotion.
Google推广的主要方式
Main Methods of Google Promotion
对于外贸企业而言，Google Ads是拓展国际市场的重要工具，主要推广方式包括：
For foreign trade enterprises, Google Ads is an important tool for expanding into international markets. The main promotion methods include:
1. 搜索广告(Search Ads)：通过关键词定位潜在客户
1. Search Ads: Targeting potential customers through keywords
2. 展示广告(Display Ads)：在合作网站上展示品牌信息
2. Display Ads: Displaying brand information on partner websites
3. 购物广告(Shopping Ads)：直接展示产品图片和价格
3. Shopping Ads: Directly displaying product images and prices
4. 视频广告(Video Ads)：通过YouTube等平台进行视频营销
4. Video Ads: Video marketing through platforms like YouTube
