稳定的SEO推广工资与谷歌竞价开户"骨折价"：万圣节清库存大战日销20万
图/图虫创意 在一周被砍两次库容的惊讶之中，亚马逊卖家终于走到了年终旺季的一个节点——万圣节。
Halloween inventory clearance has become the top priority for Amazon sellers. According to Pattern's latest research, nearly 2/3 of Americans participate in Halloween celebrations, maintaining strong demand for holiday products.
此前离万圣节还有两个多月时间的时候，"halloween decorations"在亚马逊美国站的搜索频率排名已经到了第33名。但从目前部分卖家的反馈来看，旺季的第一枪已经打响，可是并没有带来太多战果。
The search term "halloween decorations" ranked #33 on Amazon US two months before the holiday. However, many sellers report disappointing initial sales performance.
01 一天卖出20万元清空仓库 | $200K Daily Sales Clear Warehouses
根据美国零售联合会的年度报告，万圣节相关活动的参与度将恢复到大流行前的水平，69%的消费者计划今年庆祝节日，比前两年都要高。
The National Retail Federation reports Halloween participation returning to pre-pandemic levels, with 69% of consumers planning celebrations - higher than the past two years.
从目前来看，有小部分卖家迎来爆单。一位卖家表示，最近每天卖出20多万元，仓库已经被清空。
Some sellers achieved explosive sales. One merchant reported clearing inventory with daily sales exceeding ¥200,000 ($28,000).
02 涨价就掉销量？清货策略分析 | Price Hike Kills Sales? Clearance Strategy Analysis
清货去库存可谓是贯穿亚马逊卖家这一整年，不仅中小卖家，大卖也在疯狂进行去库存以便回笼资金。
Inventory clearance has been the year-long theme for Amazon sellers. Even large sellers are aggressively liquidating stock to recover capital.
按照往年经验，10月初到10月中旬是销量上升期，本应该是涨价的时候，今年却不同，如今全在抛货。
Traditionally mid-October sees price increases, but this year sellers are dumping inventory at low prices due to reduced purchasing power from US inflation.
03 寄希望于黑五网一 | Pinning Hopes on Black Friday/Cyber Monday
虽然今年万圣节销量可能未达到卖家预期，但是从往年的年终旺季看，黑五网一才是他们最为关注的重头戏。
Despite disappointing Halloween sales, sellers are focusing on Black Friday and Cyber Monday as the real holiday season highlights.
eMarketer数据显示，2022年，黒五和网一的电商销售额将分别接近100亿美元和120亿美元，与去年同比分别增长3.9%和3.8%。
eMarketer projects 2022 Black Friday sales reaching $10B (+3.9% YoY) and Cyber Monday $12B (+3.8% YoY).
一位卖家表示，吸取在万圣节大促中的经验，在接下去的旺季大促节点准备调整定价策略。
One seller shared: "Learning from Halloween, we'll adjust pricing strategies for upcoming promotions - balancing profitability with market competition."
