Google推广实战指南：YouTube广告投放全解析
Google推广实战指南：YouTube广告投放全解析
Google Advertising Guide: Complete YouTube Ad Placement Tutorial
想要以最优价格让产品出海？ Google推广中的YouTube广告投放是关键策略！本文将为零基础初学者提供完整操作指南，解析外贸行业的Google推广运营模式。
Looking for cost-effective product globalization? YouTube advertising in Google Ads is the key strategy! This article provides a complete beginner's guide to the operational model of foreign trade Google advertising.
YouTube广告投放优势 | YouTube Ad Advantages
在YouTube中，我们可以针对特定用户、行为和意图投放广告，其巨大的用户量使其成为Google推广中不可忽视的重要平台。
On YouTube, we can target specific users, behaviors and intents. Its massive user base makes it an essential platform in Google Ads strategy.
素材准备 | Material Preparation
开始Google推广前，请检查：
Before starting Google Ads, check:
- 现有视频素材可用性
- Availability of existing video materials
- 公司视频制作能力
- Company's video production capability
- 视频长度建议15-30秒（新手）
- Recommended video length 15-30s (for beginners)
受众定位 | Audience Targeting
Google推广的核心是精准定位目标受众。YouTube的"Find My Audience"工具可帮助筛选商业服务、媒体等类别的目标用户。
The core of Google Ads is precise audience targeting. YouTube's "Find My Audience" tool helps filter target users in business services, media, etc.
创建广告步骤 | Ad Creation Steps
- 选择广告目的：网站推广/促进购买/增加粉丝
- Select ad objective: Website promotion/purchase boost/follower growth
- 选择广告类型：不可跳过插播/视频信息流等
- Choose ad type: Non-skippable in-stream/video discovery etc.
- 设置出价策略：CPM/CPV/转化付费模式
- Set bidding strategy: CPM/CPV/Conversion-based
广告形式介绍 | Ad Formats
不同行业适合不同Google推广形式：
Different industries suit different Google Ads formats:
- 不可跳过广告：品牌曝光（≤15秒）
- Non-skippable ads: Brand exposure (≤15s)
- 可跳过广告：品牌认知（建议≤3分钟）
- Skippable ads: Brand awareness (recommend ≤3mins)
通过本文的Google推广指南，您已掌握YouTube广告投放的基础知识。记住，广告效果需要测试优化，视频创意质量直接影响转化率。
With this Google Ads guide, you've learned YouTube ad basics. Remember: Ad performance requires testing, and video creativity directly impacts conversion.
