Shopify卖家必看：如何通过SEO优化提升谷歌搜索排名
全球推广VS SEO：为什么要做谷歌渠道推广？
Global Marketing vs SEO: Why Google Channel Promotion Matters
想象一下，如果店铺直接位于谷歌搜索结果的首页上，那么你无需花一分钱投放广告就可以带来销售。当然，要提升谷歌排名并不容易，但是你可以通过一些SEO技巧进行优化，以提高获得高排名的可能性。
Imagine your store appearing on the first page of Google search results - you could generate sales without spending a dime on ads. While achieving high rankings isn't easy, you can improve your chances with proper SEO techniques.
1. 选择合适的关键词
1. Choosing the Right Keywords
关键词是SEO的核心。关键词可以准确告诉谷歌你是谁以及你从事的业务。要想出关键词，你需要将自己放在客户的位置上，考虑客户会使用什么关键词搜索你的产品。
Keywords are the core of SEO. They tell Google exactly who you are and what business you're in. To identify keywords, put yourself in your customers' shoes and think about what terms they would use to search for your products.
2. 将关键词放在正确的位置
2. Placing Keywords Strategically
Shopify有5个放置关键词的关键位置：页面标题、元描述、图片描述和Alt标签、标头和标题（H1标签）、产品描述和文案。
There are 5 key places to place keywords in Shopify: page titles, meta descriptions, image descriptions and alt tags, headers and titles (H1 tags), and product descriptions/copy.
3. 创建反向链接
3. Building Backlinks
谷歌会根据链接到你网站的数量和质量来确定排名。可以通过客座博客、社交媒体分享等方式自然建立反向链接。
Google determines rankings based on the quantity and quality of links to your site. Build backlinks naturally through guest blogging, social media sharing, etc.
4. 利用博客功能
4. Leveraging Blog Features
Shopify的内置博客功能可以帮助你添加大量关键词，带来反向链接和流量，同时增加用户在网站的停留时间。
Shopify's built-in blog feature allows you to incorporate numerous keywords, generate backlinks and traffic, while increasing user dwell time on your site.
5. 使用站点地图
5. Utilizing Sitemaps
Shopify自动生成sitemap.xml文件，帮助谷歌轻松索引你的内容。记得将站点地图提交给Google Search Console。
Shopify automatically generates sitemap.xml files to help Google index your content easily. Remember to submit your sitemap to Google Search Console.
【特别提示】不要购买链接，应该自然建立链接。谷歌会惩罚使用链接工厂或链接交换的网站。
[Important Note] Never buy links - build them naturally. Google penalizes sites using link farms or link exchanges.
