瑞安SEO推广公司：单页高利润产品Google广告实战案例
瑞安SEO推广公司：单页高利润产品Google广告实战案例
Ruian SEO Agency: Google Ads Case Study for High-Profit Single-Page Products
前言：在之前的文章中，我们分享过通过谷歌广告推广单页联盟营销产品的案例。本次我们将通过实操案例，展示如何通过速卖通代发货（Dropshipping）模式运营高利润单页产品。
Introduction:In our previous article, we shared a case study of promoting affiliate products through single-page Google Ads. This time, we'll demonstrate a practical case using AliExpress dropshipping for high-margin single-page products.
一、产品选择
1. Product Selection
观察发现，许多单页网站已持续运营近一年，证明其盈利能力。我们选择了一个竞争对手的产品作为参考（具体产品暂不公开，避免广告被恶意点击）。
Market research shows many single-page websites have been running successfully for nearly a year. We selected a competitor's product as reference (specific product withheld to prevent malicious ad clicks).
定价策略：
Pricing Strategy:
- 竞争对手：$55/件，$79/两件
- Competitor: $55/each, $79/two
- 我方定价：$45/件，$70/两件
- Our pricing: $45/each, $70/two
- 速卖通成本：$7（产品）+$3（运费）≈$10
- AliExpress cost: $7(product)+$3(shipping)≈$10
二、网站建设
2. Website Development
使用WordPress+Elementor快速搭建单页网站，1小时即可完成对竞争对手网站的模仿。
Built with WordPress+Elementor, we replicated competitor's single-page design within 1 hour.
域名选择技巧：尽量使域名看起来像品牌官网（即使产品无品牌）
Domain Tip: Choose domain names that resemble official brand websites (even for unbranded products)
三、广告投放策略
3. Advertising Strategy
首选搜索广告：转化率高于展示广告，暂不尝试购物广告
Search Ads First: Higher conversion than display ads, avoiding shopping ads for now
投放设置：
Campaign Setup:
- 5-10个关键词
- 5-10 keywords
- 1个广告系列，1个广告组
- 1 campaign, 1 ad group
- 3-5个广告（文字+自适应）
- 3-5 ads (text+responsive)
- 目标：每日50-100流量
- Goal: 50-100 daily visits
- CPC目标：$0.5
- Target CPC: $0.5
- 转化率目标：5%
- Conversion goal: 5%
案例参考：某竞争对手单页网站自去年8月持续投放，高峰期月流量3000（日均100），虽然订单量不大，但利润可观。
Case Reference: A competitor's single-page site has been running since last August, peaking at 3,000 monthly visits (100 daily). While order volume isn't huge, profit margins are attractive.
后续：我们将持续分享优化数据和实操经验，敬请关注！
Next: We'll share optimization data and practical experiences - stay tuned!
