汉派男装为何能在东南亚异军突起？揭秘湖北服装产业转型之路
汉派男装为何能在东南亚异军突起？揭秘湖北服装产业转型之路
Why Has Han-style Men's Wear Emerged as a Dark Horse in Southeast Asia? Revealing the Transformation Path of Hubei's Garment Industry
传统赊账模式遇挑战，男装成湖北服装业新增长点
Traditional Credit Sales Model Faces Challenges, Men's Wear Becomes New Growth Point
汉正街服装产业长期存在的"赊账模式"让许多服装公司老板苦不堪言。受品牌大举入侵和电子商务迅速发展的双重冲击，湖北服装产业的转型已迫在眉睫。
The long-standing "credit sales model" in Hanzheng Street's garment industry has caused headaches for many clothing company owners. Facing dual pressures from brand invasions and rapid e-commerce development, Hubei's garment industry urgently needs transformation.
据估算，去年汉正街第一大道自产自销和代销男装交易额超过千亿元，在全国呈明显上升趋势，位列全国第三。
It's estimated that last year's transaction volume of self-produced and distributed men's wear in Hanzheng Street's First Avenue exceeded 100 billion yuan, showing a clear upward trend nationwide and ranking third in the country.
东南亚市场成新蓝海
Southeast Asia Market Becomes New Blue Ocean
武汉凯润服饰的金立总经理表示："学习沿海服装企业，转战东南亚是一个途径。"去年夏天，该公司已在缅甸设立工厂，人工成本从武汉的每月500美元降至缅甸的100美元。
Jin Li, general manager of Wuhan Kairun Garments, stated: "Learning from coastal garment enterprises, moving to Southeast Asia is one approach." Last summer, the company established a factory in Myanmar, reducing labor costs from $500 per month in Wuhan to $100 in Myanmar.
数字化转型加速：湖北众高自动化设备有限公司已在省内销售了200多台自动化设备，"一条流水线只需5人操作，产能比以前20人还大。"
Digital Transformation Accelerates: Hubei Zhonggao Automation Equipment Co. has sold over 200 automated devices in the province. "One production line now only requires 5 operators but achieves higher output than 20 workers previously."
电商转型势在必行
E-commerce Transformation is Imperative
中国服装协会常务副会长蒋衡杰认为："拥抱电商是新常态下的不二选择。"他建议企业贯通产销环节，压缩库存，提高售罄率，让企业的血液循环畅通。
Jiang Hengjie, executive vice president of China National Garment Association, believes: "Embracing e-commerce is the only choice in the new normal." He suggests companies integrate production and sales, reduce inventory, and increase sell-through rates to keep corporate blood circulation smooth.
湖北省服装商会会长游林表示："我们正处于一个无比痛苦的转型升级的特殊时期。"他呼吁行业重视商品规划，改变"拍脑袋"决策的传统做法。
You Lin, president of Hubei Garment Chamber of Commerce, stated: "We are in an extremely painful special period of transformation and upgrading." He called on the industry to value merchandise planning and change traditional "gut-feeling" decision-making practices.
专家建议：先要有商品规划，继而制定产品产销计划，注重节点效果，力求规划客观。
Expert Advice: First establish merchandise planning, then develop production and sales plans, focus on node effects, and strive for objective planning.
