如何选择最佳SEO推广公司？WordPress与Shopify建站平台全面对比
外贸网站建设平台选择难题 | Foreign Trade Website Platform Selection
经常有人问：外贸自建站，到底选择什么平台？是选WordPress还是Shopify？这个问题，算是问到点子上了。因为建站平台是搭建一个网站的基础，很像盖房子的地基。如果"地基"没选好，将来这房子大概率会出问题，甚至可能出现重大安全隐患。
Common question: What platform should I choose for foreign trade independent website? WordPress or Shopify? This is indeed a crucial question. The website platform serves as the foundation for building a website, much like the groundwork for a house. If the "foundation" isn't chosen well, the website will likely encounter problems in the future, and may even face serious security risks.
建站平台是什么？ | What is a Website Platform?
建站平台，也叫建站系统，说白了就是搭建网站的一个工具，分为开源和闭源两种。很早之前，如果你想建一个网站，没有别的办法，只能通过HTML、JavaScript、CSS等，在服务器后台操作。这个过程造就了一个伟大的职业——程序员，同时也把普通老百姓拒之门外。
A website platform, also called website system, is essentially a tool for building websites, divided into open source and closed source types. In the early days, if you wanted to build a website, the only way was to operate through HTML, JavaScript, CSS, etc. in the server backend. This process created the great profession of programmers, while also keeping ordinary people out.
如何选择建站平台？ | How to Choose a Website Platform?
每个人的建站诉求不同，选择的建站平台也不同，所以第一步要明确自己的需求。简单来说：
- 如果你想建B2B外贸独立站，就用WordPress
- 如果你想建B2C跨境商城，就用Shopify
Different people have different requirements for website building, so the first step is to clarify your needs. Simply put:
- If you want to build a B2B foreign trade independent station, use WordPress
- If you want to build a B2C cross-border mall, use Shopify
WordPress的优缺点分析 | WordPress Pros and Cons Analysis
优点 | Advantages:
- 开源系统，100%掌控网站所有权
- 平台免费，成本极低
- 开发者生态丰富，功能扩展性强
- 高度自定义，不受限制
- 对初学者友好
- SEO优化效果最佳
缺点 | Disadvantages:
- 需要一定动手能力
- 需要筛选优质插件和主题
- 有一定学习成本
谷歌SEM是竞价推广吗？ | Is Google SEM Pay-Per-Click Advertising?
是的，谷歌SEM(搜索引擎营销)主要包含竞价推广(Google Ads)和SEO优化两部分。竞价推广是通过付费方式让网站出现在搜索结果前列，按点击付费(PPC)。而SEO是通过优化网站内容和结构来获得自然排名。
Yes, Google SEM (Search Engine Marketing) mainly includes paid advertising (Google Ads) and SEO optimization. Paid advertising allows websites to appear at the top of search results through payment, using a pay-per-click (PPC) model. SEO, on the other hand, obtains organic rankings by optimizing website content and structure.
选择SEO推广公司的建议 | Suggestions for Choosing SEO Agencies
选择SEO推广公司时，建议考虑以下因素：
- 公司案例和客户评价
- SEO策略是否白帽合规
- 是否提供详细的数据报告
- 服务价格是否透明合理
When choosing an SEO agency, it is recommended to consider the following factors:
- Company cases and customer reviews
- Whether the SEO strategy is white-hat compliant
- Whether detailed data reports are provided
- Whether the service price is transparent and reasonable
