TikTok Shop鏖战美区：内容电商如何重塑跨境电商格局
跨境电商正在重新定义全球电商格局。过去五年，中国跨境电商规模增长超10倍，成就了一张以核心电商平台为节点链接的全球商业网络。
Cross-border e-commerce is redefining the global e-commerce landscape. Over the past five years, China's cross-border e-commerce scale has grown by more than 10 times, creating a global commercial network connected by core e-commerce platforms.
这是一张史无前例的商业大网，它已经而且还在加速改变全球贸易和消费的格局。全球电商的游戏规则和格局也在因此而变，以价值传递与个性兴趣为核心的内容电商正成为新的增长引擎。
This is an unprecedented commercial network that is accelerating the transformation of global trade and consumption patterns. The rules and landscape of global e-commerce are changing accordingly, with content e-commerce centered on value delivery and personal interests becoming the new growth engine.
【美区鏖战，无法被模仿的爆发】
[The US Battlefield: An Uncopyable Explosion]
作为全球第二大电商市场，美国拥有完善的电商体系、超高的电商渗透率和强劲的消费能力。根据MarketplacePluse数据，美国占全球电商GMV的19%，2024-2028年B2C电商年均复合增长率预计为11.82%。
As the world's second-largest e-commerce market, the US boasts a complete e-commerce system, high penetration rates, and strong consumption power. According to MarketplacePluse, the US accounts for 19% of global e-commerce GMV, with an expected 11.82% CAGR for B2C e-commerce from 2024 to 2028.
当货架电商鏖战正酣时，美区另一支新势力陡然崛起。TikTok Shop全面上线美区仅一年，便展现出强劲势头：内容场GMV增长达557%，日支付用户数增长超3倍，内容电商创作者数量增长10倍。
While traditional e-commerce platforms are fiercely competing, a new force has emerged in the US market. TikTok Shop, fully launched in the US just one year ago, has shown strong momentum: content GMV grew by 557%, daily paying users increased by over 3 times, and content creators grew by 10 times.
【不可替代，撬动美国市场的新公式】
[The Irreplaceable New Formula for the US Market]
TikTok Shop的内容电商转化漏斗是独特且唯一的：不仅能够激发新的消费需求（兴趣），为成熟品牌提供增长动力，也为更多的小众品类带来爆发的可能。
TikTok Shop's content e-commerce conversion funnel is unique: it can not only stimulate new consumption demands (interests) and provide growth momentum for established brands, but also create breakout opportunities for more niche categories.
数据显示，达人为TikTok Shop美区GMV贡献率接近80%。具备内容生产和带货能力的达人，正在逐步展现其商业变现能力。
Data shows that creators contribute nearly 80% of TikTok Shop's US GMV. Creators with content production and sales capabilities are gradually demonstrating their commercial monetization potential.
【更好的通路，更顺畅的爆发】
[Better Pathways, Smoother Breakouts]
TikTok Shop通过本土化策略持续优化美国市场：物流体系覆盖美国五大区域，提供三日达服务；同时通过"宙斯计划"等四大权益帮助品牌孵化爆品。
TikTok Shop continues to optimize the US market through localization strategies: its logistics system covers five major US regions with 3-day delivery services; meanwhile, four major benefit programs like the "Zeus Plan" help brands incubate hit products.
面对即将到来的"黑五"，TikTok Shop将联合美国本地主流媒体和超头明星达人，目标获得超50亿曝光。真正的红利大幕，才刚刚拉开。
For the upcoming Black Friday, TikTok Shop will collaborate with US mainstream media and top creators, aiming for over 5 billion exposures. The real dividend curtain has just begun to rise.