梧州六堡茶出口总值突破百万美元 品牌价值持续攀升

梧州六堡茶出口总值突破百万美元 品牌价值持续攀升

Wuzhou Liubao Tea Exports Surpass $1 Million with Growing Brand Value

最新数据显示，2017年梧州口岸六堡茶出口创四年新高，总值达101.38万美元，同比增长19.8%。尽管出口总量小幅下降2.5%至115.2吨，但单价显著提升23.5%，彰显品牌溢价能力。

According to the latest statistics, Wuzhou's Liubao tea exports hit a four-year high in 2017, with total value reaching $1.0138 million, a 19.8% year-on-year increase. Although the export volume slightly decreased by 2.5% to 115.2 tons, the unit price rose significantly by 23.5%, demonstrating strong brand premium capability.

梧州茶产业呈现蓬勃发展态势：

Wuzhou's tea industry shows vigorous development:

• 年产量13,500吨，总产值超14亿元
• Annual output of 13,500 tons with total output value exceeding 1.4 billion yuan
• 出口市场从传统东南亚地区扩展至欧盟
• Export markets expanded from traditional Southeast Asia to EU regions
• 国内销售覆盖20多个省区市
• Domestic sales covering over 20 provinces and municipalities

品牌建设成效显著：

Remarkable achievements in brand building:

• 六堡茶公共品牌价值从15.79亿增至17.31亿元
• Liubao tea public brand value increased from 1.579 billion to 1.731 billion yuan
• "三鹤"品牌全国排名升至33位（广西第一）
• "Sanhe" brand rose to 33rd nationally (No.1 in Guangxi)
• "茂圣"品牌全国排名跃升至34位（广西第二）
• "Maosheng" brand jumped to 34th nationally (No.2 in Guangxi)

质量监管体系完善：梧州检验检疫局实施"同线同标同质"工程，6家企业获地理标志保护，其中4家具备出口资质。

Enhanced quality supervision system: Wuzhou Inspection and Quarantine Bureau implemented the "same standards for both domestic and export products" project, with 6 enterprises obtaining geographical indication protection, including 4 with export qualifications.

（图片来源：孟亚西、何志强/梧州茶厂员工正在包装出口茶叶）

(Photo credit: Meng Yaxi, He Zhiqiang/Wuzhou Tea Factory workers packaging export tea products)