为什么Google推广这么贵？跨境电商独立站新手入门指南
对于初次接触独立站的新手卖家来说，需要做哪些准备工作？与跨境电商平台相比，独立站具有以下优势：
① 免平台管理费和佣金
② 结算周期短，利润率高
③ 掌握买家数据，便于二次营销
④ 积累客户资源，打造自主品牌
What preparations do new sellers need to make when first starting an independent store? Compared to cross-border e-commerce platforms, independent stores offer the following advantages:
① No platform management fees or commissions
② Shorter settlement cycles and higher profit margins
③ Access to buyer data for remarketing
④ Customer accumulation for brand building
1. 营业执照 Business License
个人运营初期可使用SaaS建站系统（无需备案），但建议申请营业执照。企业账号收款更方便，多数信用卡通道需要公司资质。
Individuals can use SaaS site-building systems initially (no filing required), but obtaining a business license is recommended. Corporate accounts offer more convenient payment options, as most credit card channels require company credentials.
2. 建站平台 Site-building Platforms
推荐跨境SaaS建站系统：Shopify、Shopyy、Shoplazza等，无技术门槛，专注运营。
Recommended cross-border SaaS platforms: Shopify, Shopyy, Shoplazza, etc., with no technical barriers, allowing focus on operations.
3. 测速工具 Speed Testing Tools
网页加载速度影响转化率，需实时监控改进。
Page loading speed affects conversion rates and requires real-time monitoring and improvement.
4. 域名选择 Domain Selection
建议.com后缀，简短易记。避免横杠、数字和拼音。
.com suffixes are recommended - short and memorable. Avoid hyphens, numbers, and pinyin.
5. 团队建设 Team Building
初期可岗位重叠，稳定后建议分工明确：运营、设计、客服等。
Initial roles can overlap, but clear division of labor is recommended after stabilization: operations, design, customer service, etc.
6. 支付方案 Payment Solutions
推荐Onlypay支付平台，支持多国信用卡收款，费率优惠，结算快捷。
Onlypay is recommended, supporting multi-country credit card payments with competitive rates and fast settlements.
7. 物流方案 Logistics Solutions
需根据产品特性选择多种物流方式，合理计算成本。
Multiple logistics options should be selected based on product characteristics, with reasonable cost calculations.
8. 广告投放 Advertising
独立站主要依靠广告引流，需持续优化投放策略。
Independent stores mainly rely on advertising for traffic, requiring continuous optimization of strategies.
为什么Google广告成本高？因为独立站需要从零建立流量，而平台卖家可共享平台流量。但独立站的长期价值和品牌溢价更高。
Why is Google advertising expensive? Because independent stores need to build traffic from scratch, while platform sellers share platform traffic. However, independent stores offer higher long-term value and brand premium.
