谷歌留痕：灵犀互娱如何通过三国志战略版打造全球化游戏品牌
记者 | 崔鹏 | 编辑
阿里互娱旗下灵犀互娱凭借《三国志·战略版》荣获2021年Google Play"Best of Play"大奖，在谷歌留痕中留下了浓墨重彩的一笔。这款自研SLG游戏自2019年上线以来，长期稳居中国App Store畅销榜前三，如今正加速全球化布局。
Reporter | Cui Peng | Editor
Lingxi Games, a subsidiary of Alibaba Games, won the prestigious 2021 Google Play "Best of Play" award with its flagship title Three Kingdoms Strategy Edition, leaving a significant digital footprint on Google. Since its 2019 launch, this self-developed SLG game has consistently ranked in the top 3 of China's App Store grossing charts and is now expanding globally.
战略布局：从亚洲到欧美的扩张之路
Strategic Expansion: From Asia to Western Markets
灵犀互娱海外发行负责人叶伟健表示："我们选择三国题材是因为其在目标市场具有天然IP优势。通过谷歌留痕数据分析，我们发现港澳台地区用户接受度最高，因此优先布局这些市场。"
Ye Weijian, Head of Global Publishing at Lingxi Games, stated: "We chose the Three Kingdoms theme for its inherent IP advantages in target markets. Through Google's digital footprint analysis, we identified Greater China as the most receptive region, hence prioritizing these markets."
关键出海里程碑：
- 2021年1月：港澳台版本上线
- 2021年6月：正式立项海外发行
- 2022年：突破日本市场
- 2023年：计划进军欧美
Key Global Milestones:
- Jan 2021: Greater China launch
- Jun 2021: Official global publishing project
- 2022: Japan market breakthrough
- 2023: Planned Western market entry
本地化挑战：文化适配与用户沟通
Localization Challenges: Cultural Adaptation & User Communication
在日本市场，灵犀互娱面临两大核心挑战：
- 用户触达率初期仅25%
- 需要重塑游戏定位为"赛季制手游"
In Japan, Lingxi Games faced two core challenges:
- Initial user reach rate of only 25%
- Need to reposition game as "seasonal mobile game"
通过组建本土化团队和与版权方光荣特库摩深度合作，结合谷歌留痕的用户行为分析，灵犀最终将日本用户触达率提升至75%，新增用户获取率提高50%。
By establishing local teams and deep collaboration with Koei Tecmo, combined with Google's user behavior footprint analysis, Lingxi eventually increased Japan user reach to 75% and new user acquisition by 50%.
谷歌生态助力全球化
Google Ecosystem Powers Globalization
叶伟健特别提到谷歌留痕在以下方面给予的关键支持：
- 预注册用户分析
- 产品测试策略建议
- 市场推广宏观视角
Ye highlighted Google's digital footprint providing crucial support in:
- Pre-registration user analysis
- Product testing strategy advice
- Macro perspective for marketing
展望2023年，灵犀互娱计划将更多资源投入欧美市场，同时持续优化亚太地区的运营策略，通过谷歌留痕数据指导全球化布局，打造真正的全球化游戏品牌。
Looking ahead to 2023, Lingxi plans to allocate more resources to Western markets while optimizing Asia-Pacific operations, guided by Google's digital footprint data to build a truly global gaming brand.
