温州鞋业传奇郑秀康逝世：从武林广场大火到中国鞋王之路
温州鞋业传奇郑秀康逝世：从武林广场大火到中国鞋王之路
The Legend of Wenzhou Shoemaking: Zheng Xiukang's Journey from the Hangzhou Fire to China's Shoe King
2023年4月20日，中国鞋业传奇人物、康奈集团创始人郑秀康因病去世，享年76岁。这位被誉为"中国鞋业大王"的企业家，用一生诠释了温州商人"敢为天下先"的精神。
April 20, 2023, Zheng Xiukang, the legendary founder of Kangnai Group and known as the "King of China's Shoe Industry", passed away at the age of 76. His life epitomized the Wenzhou merchants' spirit of "daring to be the first in the world".
武林广场大火：温州鞋业的转折点
The Hangzhou Fire: Turning Point for Wenzhou's Shoemaking
1987年8月8日，杭州武林广场的一场大火烧毁了5000多双劣质温州鞋，这场"质量之耻"成为温州鞋业发展的分水岭。当时郑秀康的"鸿盛皮鞋"虽未被列入黑名单，但温州鞋的整体声誉已跌至谷底。
On August 8, 1987, a fire at Hangzhou's Wulin Plaza destroyed over 5,000 pairs of low-quality Wenzhou shoes. This "shame of quality" became a watershed moment. Although Zheng's "Hongsheng Shoes" weren't blacklisted, Wenzhou shoes' reputation had hit rock bottom.
凤凰涅槃：从"一日鞋"到中国鞋王
Rebirth: From "One-Day Shoes" to China's Shoe King
1989年，郑秀康远赴意大利学习先进制鞋技术18个月，回国后创立"康奈"品牌（寓意"健康发展，其奈我何"），并建成温州第一条现代化制鞋流水线。到1998年，康奈年产量达300万双，销售额3.5亿元。
In 1989, Zheng spent 18 months in Italy learning advanced shoemaking techniques. Upon returning, he created the "Kangnai" brand (meaning "Healthy development, what can stop me?") and built Wenzhou's first modern assembly line. By 1998, annual production reached 3 million pairs with 350 million yuan in sales.
品牌出海：中国鞋业的国际化先驱
Global Expansion: Pioneer in Chinese Shoemaking Internationalization
2001年，康奈在巴黎开设中国皮鞋首家海外专卖店，随后进军纽约、罗马市场，售价超60美元/双。2004年与英国SATRA共建实验室，参与国际标准制定。郑秀康还主导签署《温州宣言》，化解西班牙"烧鞋事件"危机。
In 2001, Kangnai opened China's first overseas shoe store in Paris, later entering New York and Rome markets with prices exceeding $60/pair. In 2004, it partnered with UK's SATRA to establish a lab for international standards. Zheng also mediated the "Wenzhou Declaration" to resolve Spain's shoe-burning crisis.
传承与创新：新一代的企业家精神
Legacy and Innovation: The New Generation's Entrepreneurship
2010年后，郑秀康子女郑莱毅、郑莱莉接班，推动数字化转型和直播电商。康奈的传承故事，成为中国民营企业代际交替的典范。
After 2010, Zheng's children Zheng Laiyi and Zheng Laili took over, driving digital transformation and live-streaming commerce. Kangnai's succession story became a model for Chinese family businesses.
这位从机械厂走出的鞋业大王，用40年时间完成了从"温州制造"到"中国品牌"的蜕变，其坚守实业、敢闯敢拼的精神，将持续激励中国制造业前行。
From factory worker to shoe empire builder, Zheng spent 40 years transforming "Made in Wenzhou" into "China Brand". His dedication to manufacturing and pioneering spirit will continue inspiring Chinese industries.
