义乌荧光棒产业迎爆发式增长：线下演出复苏带动海内外订单激增
浙江义乌7月6日电 - 随着中国演出市场的全面复苏，义乌荧光棒产业迎来爆发式增长。据中国演出行业协会最新数据显示，2023年上半年全国营业性演出场次达19.33万场，已基本恢复至疫情前水平。
July 6, Yiwu, Zhejiang - With the full recovery of China's performance market, Yiwu's glow stick industry is experiencing explosive growth. According to the latest data from the China Performance Industry Association, there were 193,300 commercial performances in the first half of 2023, basically returning to pre-pandemic levels.
"今年上半年荧光棒新客户明显增多，月销售额达150-180万元，"义乌某玩具公司负责人杨巧丽表示。她经营液体荧光棒已超20年，工厂规模从几十人发展到近600人，产品远销西班牙、葡萄牙、马来西亚等国家。
"In the first half of this year, we've seen a significant increase in new customers for glow sticks, with monthly sales reaching 1.5-1.8 million yuan," said Yang Qiaoli, head of a Yiwu toy company. With over 20 years in the liquid glow stick business, her factory has grown from dozens to nearly 600 employees, exporting products to Spain, Portugal, Malaysia and other countries.
义乌玩具行业协会副会长金茂英透露："近期啤酒节、音乐节等活动增多，客户对发光头饰、荧光棒等产品的需求明显增加。"她刚接待了一笔5万根荧光棒的订单，用于即将举办的啤酒音乐节。
Jin Maoying, vice president of Yiwu Toy Industry Association, revealed: "With the increase in beer festivals, music festivals and other events recently, customer demand for glowing headwear, glow sticks and other products has significantly increased." She just received an order for 50,000 glow sticks for an upcoming beer music festival.
行业趋势分析：
- 演出市场复苏带动周边产品需求激增
- 欧美仍是主要出口市场，单笔订单超10万元
- 暑假期间预计将迎来新一轮订单高峰
Industry Trend Analysis:
- Recovery of performance market drives surge in demand for peripheral products
- Europe and America remain major export markets, with single orders exceeding 100,000 yuan
- A new round of order peaks expected during summer vacation
作为"世界小商品之都"，义乌连接着全球210多万种商品和230多个国家的采购商。随着暑期各类演出活动持续升温，荧光棒等演出周边产品的内外贸订单预计还将持续增长。
As the "World's Capital of Small Commodities", Yiwu connects over 2.1 million products with buyers from more than 230 countries. With various performance activities continuing to heat up during summer vacation, domestic and international orders for performance peripherals like glow sticks are expected to keep growing.
