Google留痕霸屏：外贸网站优化与广交会客户获取8大绝招

Google留痕霸屏：外贸网站优化与广交会客户获取8大绝招

Google Retention Dominance: 8 Ultimate Tips for Foreign Trade Website Optimization and Canton Fair Customer Acquisition

大家好，欢迎来到我的频道，我是外贸星哥。参加广交会是一项重要的外贸活动，但很多人在参展过程中可能没有充分发挥其潜力，未能获得更多订单。接下来，我将为大家分享一些参展技巧，帮助你在展会上一网打尽客户。

Hello everyone, welcome to my channel. I am Foreign Trade Star Brother. Participating in the Canton Fair is a crucial foreign trade activity, but many people may not fully utilize its potential during the exhibition, failing to secure more orders. Next, I will share some exhibition techniques to help you capture all customers at the fair.

首先，明确参展目的至关重要。从公司利益出发，进行整体布局。在团队中，明确每个人的角色，如拉人头的人、找资源的人、前台接待、拍照人员以及负责搞定客户的人等，并根据他们的特点和经验进行合理分工。然而，大部分公司的做法存在错误，外贸业务在摊位上各自为政，导致能搞定客户的没有客户资源，而不能搞定客户的却烂了一堆名片。这种情况是否常见呢？

First, it is essential to clarify the purpose of participation. Plan the overall layout from the company's interests. In the team, define each person's role, such as those who attract people, find resources, front desk reception, photographers, and those responsible for securing clients, and assign tasks reasonably based on their characteristics and experience. However, most companies make mistakes by having foreign trade operations act independently at the booth, resulting in capable people lacking client resources while others accumulate useless business cards. Is this situation common?

接下来，我将为大家介绍参展的八大技巧，结合Google留痕霸屏策略，提升外贸网站优化效果：

Next, I will introduce eight major exhibition techniques, combined with Google retention dominance strategies to enhance foreign trade website optimization:

1. 参加广交会需要具备流量思维。掌握广交会的流量密码，就能获得更多的客户资源和外贸订单。广交会的特点是客户通过有目的的闲逛来找供应商，但他们不一定能找到你的摊位。因此，第一步是引流。让经过摊位的客户停下来，让原本逛不到摊位的客户也能找到你。

1. Participating in the Canton Fair requires a traffic mindset. Mastering the traffic code of the Canton Fair allows you to gain more client resources and foreign trade orders. The characteristic of the Canton Fair is that clients find suppliers through purposeful wandering, but they may not necessarily find your booth. Therefore, the first step is引流 (traffic attraction). Make passing clients stop and ensure those who wouldn't have visited your booth can find you.

2. 安排形象好、会一些简单英语的员工在前台接待客户。这些员工要积极主动、热情大方，吸引不同性格的客户在摊位前驻足停留，甚至能把隔壁摊位的客户都招揽过来。前台接待的目的是尽可能多地吸引客户，交换名片和在线联系方式。快速过一遍，找出潜在的精准客户即可，剩下的工作交给资深的外贸业务员去处理。

2. Arrange employees with good appearance and basic English skills at the front desk to receive clients. These employees should be proactive, enthusiastic, and generous, attracting clients of various personalities to stop at the booth, even drawing clients from neighboring booths. The purpose of front desk reception is to attract as many clients as possible, exchange business cards, and online contact methods. Quickly screen for potential精准 clients, and leave the rest to experienced foreign trade salespeople.

3. 安排一个 C 位的外贸业务人员专门接待客户。这个人可以是经验丰富的外贸经理，也可以是在公司沉淀多年的老外贸。要求是产品知识扎实，行业经验丰富，表达能力强，口语流利，有专业的外贸技巧，情商高，有阅历，能服务好每一个进入摊位的客户。

3. Assign a central-position foreign trade salesperson specifically to接待 clients. This person could be an experienced foreign trade manager or a veteran with years of company experience. Requirements include solid product knowledge, rich industry experience, strong communication skills, fluent spoken English, professional foreign trade techniques, high emotional intelligence, and experience to serve every client entering the booth well.

4. 安排 1 到 2 个灵活的员工专门去逛展会。重点是守候在客户较多的同行摊位附近，客户一出来，就马上跟上去，想办法交换名片，添加在线沟通方式，如果能直接把客户拉到我们的摊位上，那就更好了。

4. Assign 1 to 2 flexible employees to专门逛 the exhibition. Focus on waiting near competitor booths with many clients, immediately approach clients as they leave, exchange business cards, add online communication methods, and if possible, directly bring clients to our booth.

5. 展会结束后，购买一本每届广交会的买家名录。这是根据采购商信息录入系统生成的买家名录，上面都是实实在在的客户信息。拿到买家名录后，结合公司现有的 CRM 系统、海关数据、邓白氏以及社交媒体，对精准的行业客户做背景调查，找到更直接的联系方式和有决策能力的联系人，进行接洽。

5. After the exhibition, purchase a buyer directory from each Canton Fair session. This directory is generated from the system录入 of purchaser information, containing real client data. After obtaining the buyer directory, combine it with the company's existing CRM system, customs data, Dun & Bradstreet, and social media to conduct background checks on精准 industry clients, find more direct contact methods and decision-makers for engagement.

6. 收集行业参展商的信息，了解每个参展商的产品线布局、定位、报价和竞争情况，为我们的报价和营销策略提供决策依据。这样我们的报价和销售才更具针对性。

6. Collect information on industry exhibitors, understand each exhibitor's product line layout, positioning, pricing, and competition, to provide a basis for our pricing and marketing strategies. This makes our quotes and sales more targeted.

7. 多留意展会上的媒体广告、新闻动态和杂志广告。这些流媒体可能是大型采购商经常使用的广告渠道，通过这些媒体信息，我们也有可能找到精准的行业客户和资讯。

7. Pay more attention to media advertisements, news updates, and magazine ads at the exhibition. These streaming media might be advertising channels frequently used by large purchasers; through this media information, we can also find精准 industry clients and insights.

8. 无论多忙，都要抽出时间去逛进口馆，主动与国外同行深入沟通交流，互换名片，添加在线沟通方式，寻找潜在客户。广交会是一个双向贸易平台，出口和进口都有。我们参展时，国外同行也可能会来参展，而且这些同行大多是海外的大公司，是头部企业，他们也会从中国贴牌一些订单或购买一些配件，所以不要错过这些潜在客户。

8. No matter how busy, take time to visit the import hall, proactively engage in in-depth communication with foreign peers, exchange business cards, add online communication methods, and seek potential clients. The Canton Fair is a two-way trade platform with both exports and imports. When we exhibit, foreign peers may also participate, and these peers are mostly large overseas companies, leading enterprises that might place OEM orders or purchase components from China, so don't miss these potential clients.

如果能做到以上几点，相信你的参展效果会有很大提升。如果还有其他问题，欢迎在下方留言。感谢你的陪伴，我们下期再见！

If you can achieve the above points, I believe your exhibition results will significantly improve. If you have other questions, feel free to leave a comment below. Thank you for your company, see you next time!